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Behind the Headlines With Laura Braden Quigley

Cision

What are some of the key components of a successful media relations strategy? My knowledge base is a mile wide and a foot deep – just enough to be dangerous. One of my all-time favorite messaging gurus – Frank Luntz – is fond of saying that 80 percent of our life is emotion. I laugh most at…myself.

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PR 101: Five Tips for Pitching USA Today

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Think about national newsworthiness.

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