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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. Consistency and quality are key when building a reputation as an industry authority. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Real-time social media monitoring is essential in measuring your content strategy. You can also use these metrics as a crisis management tool to prevent or mitigate a communications crisis and protect your brand’s reputation and credibility. It allows your company to incorporate social listening and be part of the conversation.