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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia.

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The Media Kit: What To Include

Doctor Spin

PR Resource: Journalism vs PR What is a media kit? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. In Wikipedia. In Wikipedia. PR Resource: Journalism vs PR To spin or not to spin. What is an EPK?

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 4) October 22, 2014: Gorkana.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

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Five Stories About The Media!

Bad Pitch Blog

To say that Apple is releasing products in a cloud of openness … is not responsible journalism, even for an opinion creator. Most CEO and PR types are fearful that both will get mad and say they hate it in print. Both were targets of terrorists (check Wikipedia). The beta testing of objects is ill-advised these days.

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PR in 2015: The Trouble with Authenticity

Mark My Words

Would many not have been better deployed in the dwindling ranks of investigative journalism ? The Kids Company investigation is interesting in so far as it demonstrates the changing mechanics of investigative journalism. Each year journalism becomes ever more dependent on the press release.