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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” Techniques For Effective Business Communications.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

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AI Writes a Pitch

Buzzstream

Can AI write a subject line – a good one at that – and follow with a solid pitch? . AI Writes Surprisingly Good Pitches. Three-fourths considered the AI pitches valuable, and 72% deemed them novel. The post AI Writes a Pitch appeared first on BuzzStream.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. When sending a pitch in writing, open with a greeting, introduce yourself, explain the reason for your message, and conclude by thanking them for their consideration.

8 trust indicators to look for in the media you pitch

PR Daily

They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. So who to pitch when trust in the press is at such a low? She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. The post 8 trust indicators to look for in the media you pitch appeared first on PR Daily.

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I

How to add some personality to your PR pitch

PR Daily

What most people don’t realize is that building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read—and get some responses. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them.

How to Write a News Release in the Modern Age of Journalism

B2B PR Sense

Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career. 6 Helpful Tips on How to Write a News Release That Captures the Interests of Modern Journalists.

How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. I get a lot of pitches emailed to me saying, ‘Oh, I have this client who runs a company.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It

4 ways journalism changes are affecting PR

PR Daily

A journalist is someone who writes articles, makes TV or radio content or covers events either in an objective way (yes, we know objective is a loaded word ) or for the benefit of their audiences. The public could subscribe to a print publication or choose between a few news stations each night. With so many outlets, it’s harder for PR pros to vet and determine who and where to pitch. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem?

Glean.info Blog

PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. The media landscape has fragmented as bloggers, influencers, freelance writers and some publications, desperate for income, seem ready to try almost anything.

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Journalism tactics for telling your story and securing coverage

PR Daily

During that time, I would pitch story ideas, all the while learning my editors’ preferences. One time, an editor declined my offer to write about an emerging artist. I re-pitched the story, providing details about an 88-year-old dying artist who was bedridden and painting with an easel resting on his stomach. Reporters must obtain approval for stories from editors, so knowing what and how to pitch makes a difference. Where’s the human interest in your story?

If you aren’t pitching, stop calling yourself a PR pro

PR Daily

A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable. When it comes to PR people, there are two types: Those who write op-eds, and those who pitch op-eds. Let me be blunt: Pitching is a pain. If you can’t pitch, you can’t do PR.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

Look no further than the University of Alberta’s brand journalism site, folio , which hosts and posts robust reporting on a tantalizing array of topics related to science, tech, business, research and wellness. If you’re on the fence about brand journalism, folio’s recent accolades offer proof that becoming your own publisher is perhaps the most reliable way to get your message out in a muddled media landscape. “If What’s next for U of A’s brand journalism efforts?

5 Pitches That Journalists Don’t Care About

PRSay

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

Sword and the Script

In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. The product aims to help PR with “the ability to test and refine media strategies before pitching. State of Tech Journalism | Muck Rack. “31%

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Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Public relations. You can often see her in PR-related Twitter chats, and she shares articles from across the web geared toward helping PR pros develop their skill sets, embrace video content, stay current on social media trends and successfully pitch reporters. Writing.

The transition from journalism to public relations: It is much more plausible than I ever thought

The Stalwart Blog

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., Writing. I often take writing for granted because it came easy throughout college. Pitching.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

As more publications cater to the rise of digital content and social media, so should PR pros. Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first. More than half (59%) said stories that are easily localized (or relevant to their readers) increases sharing, so don’t forget to make it matter to those you pitch.

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Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism. Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Don’t reference other publications when writing about your news; it’s not enticing. [By Alex Hoag].

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy : Stop begging the media, and become the media yourself. If you want your company's story told, you'd better write it or shoot it yourself. brand journalism.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

Why your guest post or news pitch was rejected

PR Daily

A common step along the five stages of grief when mourning your PR pitch’s demise is often to seek feedback. You want to know why your pitch fell short—maybe even hope to be told that you checked all the boxes and, simply, a horrible mistake was made. The PR version suggests: Your pitch was flawed. Here are five of the most common reasons we reject pitches at PR Daily— and the associated pitch behavior that might be holding you back across the board.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. The rallying cry of clients and executives was “Get us in the New York Times or Wall Street Journal.” Earned media accounts for the majority of PR agency revenues, according to the 2019 Global Communications Report , a survey of PR practitioners, students and CEOs by the USC Annenberg School for Communication and Journalism.

Try This Writing Exercise to Kickstart Your Work Day

PRSay

I sit down with a notebook and a pen and I write down what’s in my head. This all spills onto the page while I journal for a little while. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. I told my son that I don’t care if he remembers the difference between public relations and advertising. Get more media pitching knowledge from Michael Smart here.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. So, why even pitch it in the first place? What belongs in the pitch?

Overcoming the Terror of Impromptu Public Speaking

PRSay

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Greg Beaubien is a frequent contributor to PRSA’s publications.

The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. In other words, the stories he writes must appeal to as many people as possible. A trade publication covering cybersecurity often publishes roundups of new products.

New website powers Denver Water's brand journalism

PR Daily

Never mind that they worked for Denver Water, the public utility that serves 1.4 on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. To pitch a story to the media, you basically have to do that story in advance," Chesney says. "So

New website powers Denver Water's brand journalism

PR Daily

Never mind that they worked for Denver Water, the public utility that serves 1.4 on its new brand journalism website, " Tap." For many organizations, the problem with pitching reporters isn't just that journalists' priorities differ from yours. Researching and writing a pitch takes time and effort that is wasted if the reporter hits the delete button on your email. To pitch a story to the media, you basically have to do that story in advance," Chesney says. "So

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. New options for brand journalism–publishing your own news and building your own audience instead of relying on media audiences–and blogging has brought PR to everyone’s attention. Digital PR Public Relations

12 Tips for an Effective Joint Press Release

Glean.info Blog

Image by Public Domain Pictures from Pixabay. Many PR and marketing veterans say joint press releases offer outsized publicity that a firm seldom can obtain on its own. If you write the first draft release, don’t name it with only the other company’s name.

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Multimedia: The Future of Media Relations

Glean.info Blog

Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage. ” Today, virtually every print publication utilizes video content on its web site. Writing skills will remain essential.

What journalists need from PR pitches

Presspage

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

What data-driven journalism is, and why it matters to PR

Media Bullseye

For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. What is data-driven journalism—and why should PR pros care? What data-driven journalism is. The simple definition of data-driven journalism is the use of raw data to ground a news story. Much of the recent surge in attention to data-driven journalism has been fueled by the success of a few sites that really focused on using data to frame stories.

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PR's responsibility to the public

PR Daily

Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. As PR becomes an increasingly potent force for shaping the news people see, practitioners will need to be at least as accountable to the public as they are to their clients. The time has come to take the “public” in public relations seriously. At the same time, however, we should adopt an overt responsibility to the public.

The 3 Traits Public Relations Professionals Need to Succeed

Buzzstream

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . It’s undeniable that PR professionals need to be achi evement-striving in order to find a place for their content in the ever-changing, fast-paced world of news journalism.

3 ways to deliver the perfect pitch

PR Daily

Bad PR pitches are easy to spot. Though you know a media relations misstep when you see it, good PR pitches are harder to define. Twenty-five public relations practitioners weighed in, each answering the question, “What is the most crucial element of a PR pitch?” The first thing reporters delete is a canned, generic pitch, so take the time to be authentic. RELATED: Think like a journalist to get your story covered at our PR Writing Conference.