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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Pitch a story and not your spokesperson.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations? I’ve landed clients and past employers in top tier publications.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? After attending Ragan’s PR & Media Relations Summit in New York, it’s clear relationships are still the foundation of good PR. The Media Won’t Cover You if They Don’t Know You.

5 keys to successful media relations right now

PR Daily

Be a helper, keep your pitches snappy, and do your research before hitting send. The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. Think of your media relationships like you would your friendships.

Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder.

Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>>

Survey 116

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. 3 More Reasons Media Relations is Harder.

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. Media relations needs to be two-way. media

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Those hours, of course, include studying trade journals, reviews, and analyst reports. Real estate company buyers are more likely to be paging through these journals than Wired.

5 reasons media relations is not dead

PR Daily

Trends such as brand journalism , content marketing and social media are more present than ever in PR plans. This shift has some communicators questioning the need for traditional media relations and earned media coverage. Here are five reasons why you should take an integrated approach to PR and not ditch the pitch. Earned media is still king. News coverage amplifies brand journalism. Media exposure makes you an instant expert.

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”. Not so, savvy PR veterans say, asserting instead that media relations has evolved. Social media networking. Owned media.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

8 Reasons Why PR Should Love Small Niche (or Trade) Publications

Glean.info Blog

Send news to niche publications instead. Clients and top company executives typically want large, national publications to mention their company. Specific PR Benefits of Niche Publications. Niche publications offer these PR benefits: Reach a specific audience.

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us.

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter

PRSay

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Use your media wish-list – or if you don’t already have one, create one.

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes.

8 trust indicators to look for in the media you pitch

PR Daily

A media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. So who to pitch when trust in the press is at such a low?

Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? The prudent first step would be investigating whether it’s true.

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal? Techniques For Effective Business Communications.

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Why The New York Times Shouldn’t Always Be Your Media Relations Target

PRSay

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. And being strategic about choosing media targets goes like this: “What outlets will likely achieve the most influence on our key audiences given the amount of resources we have for outreach?”. Get more media pitching knowledge from Michael here.

Are the days of media relations coming to an end?

PR Daily

A while back, a reporter I had been pitching threw me what I thought was an unexpected softball. The sorry state of media relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at The Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us.

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile. Journalists want to have their own personal brand, and they’re forming that through social media. Follow and interact with journalists on their social media platforms.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Next, they will study the finalists’ entries again and name the winners of the 2015 Media Relations Awards. Best Innovation in Media Relations. Best Media Relations Video.

How you can use cyberstalking to bolster your media relations

PR Daily

From the pointlessness of discovering what that loser ex-boyfriend is doing these days to the slyness of tracking a competitor’s every move, no one outmaneuvers you in finding information on social media channels. It’s time to put that evil superpower to good media relations use. We asked a few industry experts to explain how cyberstalking can generate sterling media coverage for your clients: Step One: Compile, then whittle your media list.

How to add some personality to your PR pitch

PR Daily

Connecting with writers and landing top-tier media coverage for your brand is still the name of the game when it comes to increasing brand recognition and improving SERPs. What most people don’t realize is that building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read—and get some responses.

Media Relations Strategy: Why You Need to Chase the Beat in 2018

Stern + Associates

When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective. Finding the right journalist to pitch. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. Media Relations Media Under Threat digital media Journalism media relations PR profession search engines Social Media

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019.

3 missteps that can kill your media relations efforts

PR Daily

PR pros feel neglected and ignored after spending hours upon hours researching and pitching the best fit for a given reporter. Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. A recent survey reached out to 1,300 reporters, editors and writers at hundreds of publications to determine what they want (and don’t want) in a pitch. PR pros should follow a similar strategy when it comes to media outreach.

What to Include in Your Email Pitch to Reporters

Cision

There’s no doubt that social media is shaking up the way journalists approach their work. According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. While there’s been a slight increase in the amount of journalists accepting pitches via social media, that’s not the way to go, at least not for the time being. Want more pitching advice?

Here’s How Journalists Want You to Pitch Them

PRSay

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. When is the best time to pitch a journalist? What is the ideal pitch length?

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I understand more about a media company’s ins and outs and the structure and challenges they face.

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.