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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here. Leave this workshop with the ability to: Write content that grabs every reader''s attention and holds it.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

The Wall Street Journal reported: In a letter to workers Friday, MGM Resorts Chief Executive Bill Hornbuckle said the company is required by federal law to send layoff notices to furloughed workers who haven’t been recalled after six months. MEASURED THOUGHTS .

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

MEASURED THOUGHTS. Brand Journalism COVID-19 Crisis Communications Daily Scoop Executive Communication Marketing Media Relations PR Industry Research Social Media Storytelling The Consultant is In Visual & Video Communications Writing & Editing

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”. Merely committing to being better isn’t enough—and organizations that don’t implement meaningful measures now risk losing top talent as well as stakeholder trust.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. We asked if you’re responsible for your organization’s business continuity plan, and 25% of you said you’re on the team that writes the strategy. Another 25% of you advise the team that writes the plan, but nearly 38% of you aren’t involved with your organization’s contingency plan—and nearly 13% say there is no plan. Are you part of the team writing your organization's business continuity plan?

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

MEASURED THOUGHTS. Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more. Hello, communicators: .

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. I’m hoping 2020 is the year we can back away from quantity as a measure of quality, and focus on creating deeper and more meaningful relationships with the audiences that gather around our message.”—

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Pinterest is jumping on the video storytelling bandwagon, imitating other social media platforrms with “ Story Pins.”.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

MEASURED THOUGHTS . Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about? This is high, high quality brand storytelling folks.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

MEASURED THOUGHTS. We asked if you’re listening (or producing) podcasts, and nearly 41% of you listen to the audio storytelling format, with nearly 38% of you saying you don’t now listen to them, but you want to.

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Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

MEASURED THOUGHTS. Only by setting measurable goals will you be able to build trust on this issue. This gives people the information and updates they need, with a measure of flexibility that is usually missing in today’s setup. Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more. Hello, communicators: .

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Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Health Care Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. Also: Marketers puzzle over which tactics yield peak ROI, Hostess debuts Twinkies cereal, and a solo PR practitioner shares a peek behind the curtain.

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Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

Twitter tests ‘Quotes’ measurement. MEASURED THOUGHTS. Also: Krispy Kreme offers free doughnuts to educators, 80% of B2B decision-makers say COVID-19 business shifts will remain, Waffle House wisdom, and more.

Data 101

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

MEASURED THOUGHTS. Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more. Hello, communicators: Another cast of characters has reunited virtually—and for a good cause.

How to manage your COVID-19 response

PR Daily

His presentation will feature a regimen to rebuild broken trust, examine reputation-monitoring tools that can help you assess and measure your recovery, and offer strategies for engaging your most precious resource: your employees. Brand Journalism Crisis Communications External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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7 reasons why effective PR is more important than ever

PR Daily

The public values journalism, and people are moving to media channels they trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Yet many agencies have added capabilities in content marketing, digital content creation and brand journalism that can amplify earned media or add to its impact through shareable content.

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American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

PR Daily

MEASURED THOUGHTS. The Wall Street Journal reported : Some former managers told The Wall Street Journal they felt HR leaders under Mr. Easterbrook ignored complaints about the conduct of co-workers and executives.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

MEASURED THOUGHTS. Have your storytelling efforts shifted during COVID-19 and as your organization responds to the nationwide movement for racial equality and inclusion? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

MEASURED THOUGHTS. First, video content, when done well and coupled with excellent storytelling strategies, has the power to boost your bottom line.

Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000

PR Daily

Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more. MEASURED THOUGHTS. In a time when your organization’s reputation can affect your bottom line more than ever, it’s crucial to measure where you are—and how far you must go to succeed. Naimul Huq, data and analytics lead at Precision, shares several ways you can effectively measure reputation.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

MEASURED THOUGHTS. Brand Journalism COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations Nonprofit Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

MEASURED THOUGHTS. We asked which area could receive the biggest boost, whether through honing skills or increasing budget, and nearly 62% of you said you could improve upon measurement and reporting.

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

He said the airline has scaled back capacity, deferred new aircraft deliveries, frozen recruitment and cut executive pay, among other measures. MEASURED THOUGHTS.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Research Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications Marketing Media Relations PR Industry Research Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

MEASURED THOUGHTS. The efforts showcase the power of storytelling to address social issues while tying in a brand mention (in this case, the brand’s iconic sandwich filling) subtly and cleverly.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

MEASURED THOUGHTS. Only 8% are focusing on brand journalism. Tell us your storytelling and pitching efforts below and under the hashtag #DailyScoop , and check out tips for pitching around the pandemic here: [link]. Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

MEASURED THOUGHTS. We acknowledge the significance of the topic of mental health and our intention, through visual storytelling, is to shine a light on the important issues of today. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations PR Industry Research Snapshot Social Media Storytelling The Workplace Visual & Video Communications Writing & Editin

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We MEASURED THOUGHTS. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. The social media platform announced measures that will enable brand managers to select where their ads appear before they go live and increase transparency on where their content resides.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

MEASURED THOUGHTS. The universities recently announced re-opening procedures and plans, which include social distancing measures, quarantine space, mask policies and more. Brand Journalism Content Marketing Crisis Communications Daily Scoop Employee Engagement Executive Communication External Communications Leadership Communications Marketing Media Relations PR PR Industry Research Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

MEASURED THOUGHTS. What safety measures do they expect? Regarding organizations that don’t protect employees, respondents say they are more likely to favor legal liability and other measures. Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.