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SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Wall Street Journal / WSJ Off Duty. Since I’m always looking for new websites to add to my Feedly and Flipboard, I recently asked around to see what my fellow SHIFTers were reading to keep their mental chops firmly flexed. Brandchannel. BrandSavant. Copyblogger.

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PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Don’t call. If there’s one thing journalists tell us time and again, it’s that they dislike cold calls. Know the paper.

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Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. However did he?" No way any cynical businessperson would say that today. Twitter @laermer.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

It should be a real blast for anyone looking to improve their knowledge base. We have an upcoming AMA conference August 4 and 5 in Atlanta where we’ll be discussing the seven big problems. This will be the first substantial congregation of industry leaders and leading marketing academics.

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PR 101: Five Tips for Pitching USA Today

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Here’s a few tips we’ve compiled for pitching USA Today. Think about national newsworthiness. National appeal is the single most important quality in a successful USA Today pitch.

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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

It’s going to bring increased awareness of professionals that have been able to build up the skills and the expertise to lend this kind of knowledge-based experience and relationships to folks working with Indigenous communities. I think that’s the beauty of what IPPRA is going to bring.

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