Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Interview Experts. Interview Experts. People love interviews with industry experts.

Creativity 63

Creativity Strategy SEO Interviews 63

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion.

Video 153

Video B2B Film Marketing 153

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement.

SEO 120

SEO Web Writing Tools 120

Critical Mention

FEBRUARY 22, 2019

Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). When she’s not writing, you can find her at music festivals, hiking or snowboarding. Content research & creation (15%).

Marketing 118

Marketing Data B2C Big Data 118

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Norton's Notes

MAY 13, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. 1) Write every day. Do you believe Marketing, PR, and SEO will merge into one? I’m no SEO expert.

Interviews 28

Interviews SEO Blogging Writing 28

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. When she’s not writing, you can find her at music festivals, hiking or snowboarding. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Can PR ever deliver SEO? We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. Don’t have any? Key point:

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 65

eBook Video YouTube SEO 65

Critical Mention

APRIL 19, 2019

By responding to their review or questions about your product or service promptly, you can also create opportunities for a website testimonial, a video interview about your product or a case study. Chloe Bennet is a content manager at Paper Writing Service and Assignment Services websites. Offer incentives. Until next time!

Case Study 80

Case Study Social Media Survey Video 80

Bad Pitch Blog

JANUARY 13, 2016

Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. It's so bad, we even managed to write three different posts on boilerplates alone. And some of us still do.big time. I get emails every day that prove this out.

Pitching 40

Pitching Media Relations Media Big Data 40

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. Put bylines and datelines on your blog posts and content.

Company 98

Company Survey Pitching Report 98

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

The Resolution Blog

FEBRUARY 25, 2019

You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. I write a lot about inbound PR on my blog. You can listen to the full interview with Iliyana on the PR Resolution Podcast here. If they have a story, they go on Google and dig there.

Measurement 120

Measurement Case Study Pitching Agency 120

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. So I proposed to Ryan that I write some feature-style blog posts that highlighted the individuals in the public relations community, event recaps and educational posts. Over those 15+ years, he published 5,638 blog posts! For context, I’m at 1,300+ right after blogging for 10+ years.

Blogging 78

Blogging Agency Community Local 78

Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). I was so excited when it arrived, that I immediately started thumbing through it.

Video 79

Video SEO Skype B2C 79

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. For a fee, the publication will write stories for companies to distribute on the platforms of their choice. Google Strives to Squeeze the Technical Gamesmanship out of SEO.

Industry 60

Industry Storytelling Journalism Corporate 60

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

PR Fuel

DECEMBER 10, 2020

Now you need to know how to write a press release that will catch journalists’ attention. You can write a great press release, but people will look right past it. A good platform may even go beyond this, offering you services like SEO to help your press release perform in Google searches. Keep It Short and Simple.

Media 52

Media Local Newspapers Pitching 52

Sword and the Script

MAY 27, 2017

Rand Fishkin of Moz explains what the internet looks like with – and without – net neutrality in a Whiteboard Friday video titled Why Net Neutrality Matters for SEO and Web Marketing. Mike Masnick writes in a rather unsettling rant on TechDirt , that the current effort to kill net neutrality is a cleverly fabricated illusion.

Marketing 61

Marketing Web Writing Video 61

Buzzstream

JULY 7, 2021

In addition to 404 pages, assess whether or not your website has outdated pages or pages with minimal SEO value that you can “sculpt” links away from. This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications.

Case Study 113

Case Study Study Strategy Leadership 113

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 17, 2012

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. All you may need to do to bring a great piece to life is record an audio interview and spend time with an editor to put it all together. Guest post by Sue O’Hora.

Video 88

Video Interviews Resources Creativity 88

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 In 2014, I spent the entire year obsessed with SEO and digital marketing. *By a first-time (self-publishing) author. Table of Contents. #1 Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83