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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

If you want to get free publicity right now, you want to be newsjacking. . What information can you provide to keep the story going and position you as the real estate expert on the topic? There are many sources providing studies, statistics, and information on the real estate market. Learn more at: www.3StepstoPRSuccess.com.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Team up with your accountant and interview them about these topics and then share the videos throughout the month.

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Using Social Media to Get PR

PR for Anyone

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. Want Publicity? We staged about a dozen homes in November.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview.

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Telling A Good Story

PR for Anyone

It gives them more background and makes their segment, interview, or story have a deeper meaning and connection with their audience. Why did you start in real estate? It’s also something the media can use in their story, it’s your story. Everyone is looking to connect with people so share your story. Learn more at: www.3StepstoPRSuccess.com.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.