ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Thanks for reading.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. When in doubt, don’t jeopardize brand reputation by seeming to take advantage of a crisis or tragedy.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Melissa Agnes

AUGUST 1, 2014

As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Treat Every Meeting Like a First Interview. Via @PatrickMeier.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. My good friend Judy Gombita introduced us, and I am glad that she did. As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks.

B2B 156

B2B How To Pitching Conference 156

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. This is my first in series of interviews on the topic. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. A scandal like a privacy breach? The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Brand 149

Brand Branding Storytelling B2B 149

The Stalwart Blog

NOVEMBER 18, 2019

An interview with Lily Li, Principal of Metaverse Law. . Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant.

Data 60

Data Privacy System Crisis Communications 60

David PR Group

OCTOBER 26, 2014

Take a look at my recent interview with one of the founders, Todd Berger. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? It’s so a person can exercise an alternative or nontraditional lifestyle and have some semblance of personal privacy, support, and safety.

Privacy 69

Privacy Facebook Advertising Advertising 69

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. Q: What’s your definition of an “influencer?”.

Storytelling 106

Storytelling Technology Course Privacy 106

David PR Group

MAY 27, 2015

I recently watched Inventing David Geffen , a documentary that details the life of the billionaire entertainment mogul who has many legendary accomplishments, including putting the Eagles and Jackson Browne on vinyl, Cats and Dreamgirls on Broadway, and Risky Business and Interview with the Vampire on movie screens. –John.

Google 40

Google Reputation Privacy Fashion 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. ” ~ Prof. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Flatiron Communications

FEBRUARY 16, 2015

I was surprised by just how little public attention was given to office supplies chain Staples after President Obama “shamed” its management during a recent interview with Buzzfeed’s Ben Smith. Pop star Iggy Azalea called out the company for violating her privacy…during the Grammy Awards to her 4.3

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Which real, historical or fictional person or brand would you like to give a reputation makeover? At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

The Hoffman Agency

AUGUST 29, 2019

CNN posts an interview with your client’s spokesperson who addresses the ongoing issues between China and U.S. Some China-based companies don’t value privacy and security — we are focused on changing this stigma. To find out more about our privacy rules, please read more here: [link]”. Scenario #3. Scenario #4.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

ImPRessions - Crenshaw Communications

JUNE 7, 2018

Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line. For example, Facebook CEO Mark Zuckerberg waited five days before giving TV interviews and issuing apology statements about the Cambridge Analytica controversy. When the SEO isn’t good.

SEO 227

SEO Privacy Crisis Crisis Management 227

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Our notions of privacy and confidentiality will be challenged. If you are sceptical it’s not just me saying this. In democracies governments answer to the people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

SEPTEMBER 14, 2015

With that said, notable celebrities take great lengths to protect their privacy and sanitize information.”. Note: Subway’s spokesperson, Jared, appeared at elementary schools to speak to children about obesity). Source: Flickr ). #5 5 - Establish Warranties Tied to A Celebrity’s Past Behavior.

Brand 48

Brand Branding Crisis Social Media 48