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Public Relations Plan - Prepare for the Interview

PR for Anyone

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. Pay attention how they write stories. The more homework you can do to prepare, the better your interview will be. Be prepared to make sure you can weave that into the interview. Free Publicity Friday

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.


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How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Their jobs are crucial for keeping the public safe and informed about what’s happening in the world today. Pitch non-COVID related news.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch.

5 Tips to a Successful PR Pitch


Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to pitch journalists with your story. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Instead, cozy up to reporters who write for your local newspaper. Consider publications like steps. The kiss of death is sending a pitch to

How to Improve PR Pitches to Hispanic Media Outlets Blog

An interview with Telemundo. Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Spanish-language interviews tend to be more polite and longer in format. Image source: Wikimedia Commons. The U.S.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. 8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling.

Agency 164

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

In my last post we offered eight tips on maximizing public relations success for tech clients. Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

6 Simple Rules for Email Pitches


You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. Others will also write follow-ups that lean on your SME’s expertise.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch.

Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.

How to Prepare & Coach Executives Through Media Interviews


Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared. Here are some of his top tips: How to Prepare for a Media Interview.

How to perfect your pitch for any media environment

PR Daily

It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now.

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. is a common way to close an interview.

Notice Us, Please! The Best Practices for Crafting a Media Pitch

PR Fuel

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. What Is a Media Pitch?

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

How to add some personality to your PR pitch

PR Daily

What most people don’t realize is that building relationships with writers begins at the pitching stage. That’s why Fractl interviewed 500+ writers at publications like Bustle, CNBC and Huffington Post to uncover how developing your personal voice can help your emails get opened and read—and get some responses. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them.

How to Ace a Last-Minute Media Interview


There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. Though the writer is fully ready to get going, they are stuck waiting for an interview.

5 Tips For PR Pros Too Busy To Write

ImPRessions - Crenshaw Communications

A top public relations agency is a busy, demanding workplace. The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR.

Should PR Pros Pay-to-Play for Media Placements in the New Media Ecosystem? Blog

PR pros may increasingly encounter pay-to-play offers: A publication offers a favorable media mention in return for payment. The media landscape has fragmented as bloggers, influencers, freelance writers and some publications, desperate for income, seem ready to try almost anything.

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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. The agency backed it up with current newsy facts and set about pitching it.

When and how to follow up your PR pitch

PR Daily

It’s an age-old PR debate: Should you follow up your media pitch? Joan Stewart, a publicity expert at The Publicity Hound , says, “As a former newspaper editor, I loved receiving follow-ups because in a hectic newsroom too many things, including great story pitches, can fall through the cracks.”. Chloe Gawrych, a small business expert and writer for , agrees: “I think it’s completely appropriate to follow up on PR pitches, within reason.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays. The reality is that the holidays can be a great time for a publicity push. Because most PR departments relax, PR pros who pitch in December find less competition for media attention.

Pitching etiquette – How to effectively follow up your media pitch with a journalist

Public Relations Sydney

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are investigated.

Why it's wrong to solicit questions before a media interview

PR Daily

More and more, public relations pros are brazenly asking reporters to submit their questions prior to an interview. To those unfamiliar with conventional practice, it's common on the PR side to prepare for an interview by trying to anticipate the questions. Typically, the PR pro works to draft questions that might be asked in order to gather any necessary background and reference material or information for both interviewer and interviewee.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters, even those associated with trade publications, are often required to publish upwards of six stories per day. When we do earn interest in an interview, it’s an event that can strengthen or weaken a PRs credibility in providing relevant and useful sources.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Why journalists want a time-sensitive pitch

PR Daily

Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before. They want to write the story because it is relevant—but the time might have come and gone for it to get traction. Though the writer is fully ready to get going, they are stuck waiting for an interview.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Public relations professionals (and here I include my agency) often chase the rainbows of top tier media —that special allure of The New York Times , Wall Street Journal, and other flagship media brands that clients want and agencies pursue. Pitching today takes far longer than it did even a few years ago.

6 stories not worth a pitch

PR Daily

In public relations, it’s not always obvious what constitutes a good story. Avoid the following pitches if you want to stay on good terms with media contacts: 1. Unless it’s an editor’s job to report on changes to the organization chart, don’t bother with this pitch. The agency backed it up with facts and started pitching it. Consequently, when the team went to pitch the re-packaged idea, it quickly died. Subsequent pitches went through more rigorous vetting.

How to write—and deliver—better speeches

PR Daily

Everyone now expects all public speakers to be charming, profound, funny and breathtakingly articulate. Let’s begin with 10 ways to write a better speech: 1. Write it on a piece of paper so you can see it as you’re writing your speech. Write for the ear rather than the eye. Use simple, clear language—even if you’re writing the speech for someone else. Just remember the expression: “Professionals practice in private; amateurs practice in public.”.

The etiquette of following up a pitch

PR Daily

You’ve come up with a great story idea, researched the publications and journalists to contact, and sent the pitch. Remember, journalists receive hundreds of emails and phone calls a day, and unfortunately, they don't have time for every pitch. This is just as important as writing the pitch itself. Here are some handy tips for how to follow up a media pitch: Be calm. If a journalist agrees to follow up your pitch, it is important to be prepared.

20 common PR habits that drive journalists bonkers

PR Daily

Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. Here’s what not to do—in no particular order, as they’re all important: Mass email your press release with no pitch or an impersonal pitch. Use Random Capitalization and other stupid writing mistakes. Send lengthy pitches, maundering rather than quickly saying why they should care. Pitch them without ever reading any of their work.

What journalists need from PR pitches


According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

How To Write A Pitch For Digital PR In 2021: A Complete Guide


Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. Write a solid subject line.

3 basics of pitching TV producers

PR Daily

PR pros must think pitching a busy TV-news producer is difficult. When I was a TV news producer, I would shudder in annoyance each time I took a pitch from PR pro—because most did it wrong. If you can’t answer those two simple questions within the first minute (or less) of your pitch you’ve already lost them. In a shrinking newsroom, they‘re doing ten things at once, choosing content, writing scripts. His pitch fell apart rather quickly.

15 Reasons Your PR Pitches Suck [Redux]

Waxing UnLyrical

A while back, I posted 6 ways to ruin your chances of getting free publicity over at BNET. I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. “I’m But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”. This means actually giving them what they’ll use in the article before it ever gets to the interview stage.