MaccaPR

JUNE 8, 2017

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

Radio 89

Radio Instagram Pitching Interviews 89

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Always be prepared for your media interview. Know who is interviewing you. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. PR FOR ANYONE.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Here are some of our scariest PR agency tales. Ghosted by that nice prospect.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Here are some of our scariest PR agency tales. Ghosted by that nice prospect.

Agency 227

Agency Television Radio Pitching 227

PR for Anyone

AUGUST 29, 2020

You wouldn’t want to get your first big break on a national outlet and then bomb the interview. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. It's Christina Daves with this week’s Free Publicity Friday PR Tip.

Local 100

Local Television Radio Interviews 100

PRSay

FEBRUARY 20, 2020

An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An You don’t want to play favorites.

Radio 196

Radio Tools Journalism Interviews 196

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 122

Media Relations Publicity Media Local 122

Stern + Associates

MARCH 3, 2023

FDR was, among other things, a master of public relations. He made effective use of the still fairly new medium of radio, and was able to better temper his voice for it than most of his peers. We advise clients to go into any interview with a similar multi-step plan and call to action.

Communications 106

Communications How To Banking Government 106

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. How should corporate public relations professionals approach Minnesota Business with a story idea? That name sound familiar?

Interviews 48

Interviews Radio Journalism Newspapers 48

PR Insiders

MAY 7, 2021

The ROI of publicity isn’t as instant or as cut-and-dried as advertising. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio.

Data 78

Data Newspapers Analytics Measurement 78

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. It can help them focus, recall important corporate information to relay during the interview, and even make better decisions about how to respond to unexpected questions. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. In today’s media environment, pitching reporters and editors has become a lost art.

Storytelling 163

Storytelling Media Nonprofit Radio 163

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast. The Cision Blog.

Blogging 170

Blogging Creativity Storytelling Writing 170

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. Working with people is what I enjoy most about being an editor.

Meeting 78

Meeting Automotive Media Technology 78

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. With a witty hook, a captivating story angle, and a solid brand – why the radio silence? Relevant pitches yield more responses, and more responses yield more potential for press placements.

Media 52

Media Pitching Agency Media Relations 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Along with mostly doing things I can’t ever talk about, I sometimes served as a de facto public affairs liaison on the submarine, writing about the PG stuff that happened on our rare port calls.

Meeting 90

Meeting Transportation Media Journalism 90

Public Relations Sydney

SEPTEMBER 12, 2016

They come in all shapes and sizes, cover all sorts of topics and are definitely worth considering when pitching yourself for interviews. Podcasters constantly need great content to fill their shows and are on the lookout for interesting guests they can interview. What better way to showcase […].

Interviews 101

Interviews Pitching Publicity Radio 101

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. And, publications like Harvard Business Review are so much tougher to get into than just a few years ago. My pro tip: Write 10 subject lines for each pitch. Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Barokas

OCTOBER 20, 2017

Based on our in-house experience pitching podcasts for our clients, the initial process starts out the same – understand your story, identify target media and craft concise, personal pitches for each of those decision makers. Freakonomics Radio. TED Radio Hour. Turns out it isn’t all that tricky. Dear Sugars. Stranglers.

Radio 68

Radio Pitching Interviews Report 68

PR Fuel

JULY 14, 2021

What you decide to write about can impact which publications will want your story, too. When learning how to write press releases, take the time to consider which publications you want to send them to. Focus on publications that already read your target audience. Radio shows. Develop Your Pitch.

Writing 76

Writing How To Media Guidelines 76

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. Learn from the rejected pitch : consider for a short time why the story wasn’t newsworthy and how you can change this in the future.

Newspapers 60

Newspapers Pitching Radio Web 60

Prakkypedia

MAY 31, 2015

save your media coverage to mention during public presentations and pitches for work. Prakky public relations presentation at X-Pol. If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. share your media success on your social media channels. Don’t despair.

Media 60

Media Television Radio Newspapers 60

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. But, for a PR campaign to be successful, you and your public relations team need to be on the same page. Local print publications have different needs than national print. Local print publications have different needs than national print.

How To 40

How To Newspapers Print Interviews 40

Deirdre Breakenridge

NOVEMBER 8, 2015

As a Public Relations volunteer on the production team, I was ready to do what it takes to help reach our goal. Meme’s used quotes snagged from the interview transcripts and key marketing messaging. She pitched her idea to VRIDEO and convinced them to donate the gear and the work effort to splice the footage together.

Film 150

Film Social Media Video Writing 150

Mora Communications

MAY 7, 2015

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. Don’t pitch ideas, pitch stories.

Social Media 49

Social Media Newspapers Media Pitching 49

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. The power of sensory traits to affect consumer choice. •

Agency 100

Agency Newspapers Interviews Radio 100

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Landis PR

APRIL 12, 2021

SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. Oh, where to start?

Meeting 98

Meeting Media Enterprise Print 98

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. It''s a new take on an old idea: radio theater, direct to your iPod. I''m available for interviews either via instant messenger or phone where required.

Pitching 40

Pitching Radio Interviews Writing 40

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290