Remove Interviews Remove Newspapers Remove Print Remove Web

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 130

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. If you can first nail a story in a major newspaper or web news site, it often makes sense to follow-up with a quick broadcast segment pitch. Crenshaw Communications imPRessions public relations Broadcast PR TV interview

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Bad News About Ink: an open letter to clients

Bad Pitch Blog

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. While Web media may be winner in time spent (often with audiences larger than those antiquated brethren several times over), many of you clients somehow still think ink is king and online is a bastard red-headed stepchild. Embrace the Web!

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. Marketing PR Social Media dynamic webby Frank Strong.

Radio 84

Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

Who could care less about his Web (read: online) product. To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?”

Print 40

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Between breaking major stories and adding thousands of subscribers each month, the newspaper is forging a new frontier for itself. A recent Nieman Labs interview with the Times ’ CEO Mark Thompson and former CRO turned EVP and COO Meredith Kopit Levien revealed some of the strategies that propel the paper’s success. In the Nieman Labs interview, Thompson stated that transformation occurs at the Times every 18 months.

Print 73

Has the Digital Age Affected the Impartiality of the Press?


According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Today, everyone can become a publisher adding their two cents into the bucket that is the web.

Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue.

Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way. Today, are many more options both on the television – and on the web. The same is true in print. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) We had a client (the CEO of an online company) last year who got mad because a guy from WSJ.comwanted to interview him. Let''s all learn from print''s fall from grace.

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?


Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.