ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

MAY 4, 2022

The same barriers that deaf people face in the movie business also arise in media relations and other PR functions, the panelists said. PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators.

Film 133

Film Communications Media Interviews 133

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Media relations Building strong relationships with journalists, bloggers, and industry influencers can significantly impact the brand’s visibility and reputation.

Corporate 78

Corporate Industry Communications Ethics 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

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How To Storytelling Communications Publicity 195

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Ishmael's Corner

APRIL 21, 2015

There’s no question that this move lessens dependence on third-party media. With that said, the value of media relations doesn’t disappear. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today.

Company 60

Company Media Storytelling Interviews 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper.

Social Media 227

Social Media Newspapers Reputation Community 227

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

Ishmael's Corner

FEBRUARY 24, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Note: A version of this essay appeared in EE Times.

Reputation 109

Reputation Storytelling Communications Publicity 109

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

The Hoffman Agency

NOVEMBER 22, 2022

A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. During my time in college, I harbored my skills in communication through various projects: designing social media pages, working on digital art projects and web development.

Fashion 36

Fashion Storytelling Web Internal 36

The Hoffman Agency

MARCH 8, 2024

In public relations, pitching journalists is what we spend much of our time on. It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. Jake Meth – now the founder of Opinioned and former commentary editor at Fortune – works to help his clients place op-eds in top media. More on this later.

Pitching 41

Pitching Media Agency Writing 41

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. As she considered what was next, she looked around at other jobs out there, even interviewing for a few positions, but couldn’t find anything that felt right.

Meeting 86

Meeting Education Journalism Resources 86

Cision

MARCH 1, 2016

In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Media relations-only solutions will be increasingly less effective.

Technology 120

Technology Industry Storytelling Strategy 120

Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. I was fascinated by people, the way the human brain functions, and the reasons people behave the ways they do. The rest is history, and I’ll celebrate my sixth year as a journalist this year.

Meeting 104

Meeting Media Travel Journalism 104

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. It’s not just for TV anymore.

Pitching 121

Pitching Video Engineering Web 121

Critical Mention

FEBRUARY 27, 2020

My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) We read that you are a strong B2B health writer and storyteller.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It’s all storytelling. What constitutes a successful media strategy?

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Take one area of PR, like media relations. Definitely not.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

OCTOBER 13, 2015

We prepped the client for the interview making sure he understood the story the reporter was pursuing, her background, beat and provided clear guidance to keep his answers relevant to her interests for this story. Reporters write for the benefit of their audience and effective PR people keep that in mind when engaged in media relations.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Ishmael's Corner

DECEMBER 14, 2015

The Art Of Storytelling In Business Communications And Public Relations. The relationship between the media and PR can resemble a tug of war. Instead, the media has a.more. Techniques For Effective Business Communications.

Construction 60

Construction Pitching Storytelling Communications 60

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. Tire manufacturers are experts at giving the press opportunities to not only experience their new products, but have a blast doing it with a spin around the track or a chance to go rock crawling in the desert.

Meeting 75

Meeting Automotive Media Newspapers 75

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 97

Survey Media Relations Corporate Communications 97

Bad Pitch Blog

OCTOBER 30, 2009

But there was some wonderful synergy between my presentation on storytelling and Artie’s presentation on social media as a vehicle for creativity. Artie’s inspirational speech on creativity convinced me to interview him for the Bad Pitch Blog. Well Artie’s presentation rocked the house and I would have hated to follow it.

Pitching 46

Pitching Creativity Storytelling Advertising 46

wiredPRworks

JULY 25, 2016

L'Oreal Thompson Payton , Media Relations Manager at Girl Scouts of Greater Chicago and Northwest Indiana. It’s about that time - to dust off the resume and steam your “Interview suit”. Lisa Lubin , Video & Media Consultant, Broadcast Journalist, Writer, Photographer, Travel Expert. Len Perez , Sr. I'm curious.

Conference 40

Conference How To Creativity Energy 40

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. You’re asked to do media relations, internal comms AND social media, and you’re expected to be proficient at them all.

Sports 113

Sports Travel Television Agency 113