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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. He’s a former journalist-turned-PR pro. Why Life Time?

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story. Get published.

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Talking Points Podcast: An interview with Children’s Hospitals & Clinics’ Jen Swanson

Communications Conversations

In this episode of the Talking Points Podcast, Kevin and I sat down with Jen Swanson , director of digital marketing at Children’s Hospitals and Clinics (one of our families very favorite local hospitals–they’ve taken VERY good care of our kids in the past). Hope you’ll take a listen.

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Communicating about COVID-19 Vaccines Requires Understanding Fears, Building Trust

PRSay

The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders. The goal is to meet people where they are and to enlist trusted local leaders to help talk to them. Photo credit: steheap ].

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10 Easy Ways to Leverage Press Coverage

Cision

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Upload the article to your LinkedIn page. 500|5000 list). Update your profiles and bio.

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

This is my first in series of interviews on the topic. And LinkedIn is a powerhouse for B2B lead generation and recruiting. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy.