Remove Interviews Remove Leadership Remove Privacy Remove Reputation
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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. A scandal like a privacy breach? Expert commentary.

B2B 149
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The rationale for the down-and-dirty oppo PR is summed up in an earlier interview with Definers founder Tim Miller. The first rule of reputation PR is not to embarrass your client.

Facebook 224
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As with a first impression, you never get a second chance to issue an initial response.

Crisis 136
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

Brand 149
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s no point in building a reputation if the startup is facing an existential threat. AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. ” ~ Prof.

Writing 189
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Our notions of privacy and confidentiality will be challenged. If you are sceptical it’s not just me saying this. In democracies governments answer to the people.