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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. It’s because THO is known for, and provided, trusted customer service to both the client and targeted media outlets.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Communicate Proactively.

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Newsjacking with David Meerman Scott

PR for Anyone

David's expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies. and as an international speaker in over 40 countries and on all seven continents. And if you're in the real estate business, perhaps they forgot about real estate.

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Does PR Help in Reputation Management for Your Company?

Victorious PR

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. The best PR firms for entrepreneurs, real estate professionals and startups know how to take your Why and run with it. Your personal and professional branding came from somewhere: Your ‘Why.’

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The 3 Cs of Business: Communicate. Communicate. Communicate.

Reputation Us

Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Communication #1: Internal Staff It is important to take an “inside-out” approach to communication within your company. ” Know Your Audience. Who are they?

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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Alcynna writes stories on the economy pertaining to housing and real estate. 00:02:16] AL: Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market. Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market.” . [00:02:31]

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.