ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Are they really worth the data privacy trade-off? What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

After it reported a slowing of its normally torrid sales growth, market-watchers and media speculated that Apple was showing signs of weakness. As investors turned bearish, Google parent company Alphabet surpassed Apple in market capitalization – a psychological milestone. Earlier this month The Wall St. At least for now.

Privacy 174

Privacy Data Government Journalism 174

PRSay

MAY 15, 2019

They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. stock exchanges, and; how to coordinate global public health campaigns and insulate them from the impact of online misinformation.

Publicity 133

Publicity Privacy Crisis Communications Ethics 133

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

PR in High Definition

SEPTEMBER 25, 2017

We met some brilliant, plain-speaking people, and ran an event with a particular focus on what GDPR means for marketing data. With customers actively opting in to being marketed to means they’re more likely to be engaged with what you send them. Practical steps for marketing professionals. Take ownership.

Marketing 69

Marketing Data Privacy Policies 69

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. We’re starting to see more ethical issues with data and privacy, and what information is shared.

Ethics 78

Ethics Privacy Data Financial 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. With mobile technology comes engagement.

Communications 60

Communications Insurance Insurance Privacy 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How Is The Market Changing? We’re also seeing increased investment and market crowding. The Consequences For B2B Security Vendors.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 71

Google Privacy YouTube Data 71

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential.

Privacy 60

Privacy Ethics Mobile Big Data 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure.

Data 60

Data Privacy System Crisis Communications 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Scott Public Relations

SEPTEMBER 26, 2018

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. I’ve also found in other email systems, both for PR pitches and email marketing , tend to have formatting issues that cause re-work. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

Marketing 47

Marketing Technology Training Privacy 47

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 96

Privacy Google Advertising Advertising 96

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 76

Creativity Study Survey Advertising 76

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

Ethical Voices

AUGUST 21, 2023

.” We don’t think that’s a particularly high-risk use of emotion recognition, not as high risk as using it in schools or using it in the workplace and the potential privacy implications of that. We saw a real impact on the market because of that. And we saw that with the Pentagon AI image.

Agency 80

Agency Publicity Ethics Analysis 80

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. First, there are some considerable privacy and security issues that will emerge (opportunities for smart entrepreneurs to capitalize on).

Trends 56

Trends Big Data Mobile Conference 56

Beyond PR

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 57

How To Instagram Social Media LinkedIn 57