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8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. But increasing brand visibility in unfamiliar markets is not always easy. For a company without existing relationships or translation capabilities, success might be limited.

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Building Internal & External Relationships [Infographic]

Deirdre Breakenridge

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152
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Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 3 - When it comes to content… Go local!

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How to Tailor Global PR Strategies for Cosmetics Brands

5W PR

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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Navigating Taboo Topics in Media Relations and Social Media

Konnect Agency

One of the companies we work with is an international adult toy brand that offers some fantastic products for both men and women. There have been incidents of mass shootings and other tragedies where the local community focused on processing and grieving. Regardless, there is still work to be done and results to show to your clients.