Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years.

Transportation 93

Transportation Meeting Media Newspapers 93

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Contently - Strategy

JANUARY 25, 2023

Be sure to partner with digital marketing experts to create paid and other forms of digital content optimized for web search. Follow SEO best practices , like including the target keyword in your meta description, using internal and external links and optimal URL structure, etc. Optimize for featured snippets.

SEO 88

SEO How To Mobile Engineering 88

Presspage

NOVEMBER 21, 2017

In this day and age of bot-phones and web-based artificial intelligence, your stories might just get better footing because reporters and bloggers can actually talk to a person while on the story. *) Source: 2017 Global Social Journalism Study. How to Optimize your Newsroom for International Audiences Part 2 of 6.

Media 68

Media Web Mobile Study 68

Stephen Waddington

MAY 4, 2019

The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” Black Lives Matter is an international movement which began within the African American community. It’s a point well made.

Privacy 72

Privacy Web Facebook Film 72

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 9, 2020

That’s better than estimating the publication’s web traffic or impressions. If media relations is hard, so too is journalism and reporting. Send it around internally. When you know them, you’ll naturally know how to be relevant. Cision recently announced “ article-level data.” Once you get marked as spam, that’s it.

Media Relations 110

Media Relations Media Survey Pitching 110

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. Bell holds a degree in journalism from the University of Missouri School of Journalism. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 137

Data How To Storytelling Analytics 137

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Business Wire

JANUARY 19, 2017

Pushed to media and investors, and SEO friendly on the web, virtually anyone can easily find Business Wire content and move on it, from reporter to consumer, from investor to blogger. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Sarah Evans. prsarahevans. David Meerman Scott.

Twitter 77

Twitter Radio Social Media Print 77

NewsWhip

JUNE 26, 2020

This top article was about deers gathering under cherry trees in Japan in peak blossom season , an image that did the rounds in the international media. Overall, coronavirus was dominant across the web in Spain, and saw a considerable spike in engagement during the crisis. Benedict Nicholson.

Journalism 78

Journalism Crisis Web Internal 78

Solo PR Pro

MAY 8, 2018

Internal communications. Journalism. Web design and management. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Integrated Marketing Communications (IMC). Internet marketing. Investor relations.

Public Affairs 40

Public Affairs Internal International Community 40

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. Source: Journal of Professional Communication 9 Grunig, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc.

Meeting 57

Meeting Automotive Mobile Transportation 57

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News.

Financial 52

Financial Media Analytics Data 52

NewsWhip

FEBRUARY 7, 2020

This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Engagements. january 8TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 4) Emphasis on professional journalism. a) Press releases typically get more internal scrutiny than any other category of public facing content. what is unstated is 75% of reporters may see these as a fact of life.

Survey 101

Survey Report Media B2B 101

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit. No reader required. So who were the big winners in Dublin?

Newspapers 28

Newspapers Film Journalism Web 28

Beyond PR

MAY 16, 2016

Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. He recently was their enterprise editor in Washington, and before that held roles at Bloomberg News as the Washington bureau chief, team leader of international finance, and editor of the Tokyo bureau.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Flack's Revenge

NOVEMBER 12, 2015

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. Thanks Eiffy! And thank you for reading, we hope you find the information to be helpful and interesting.

Social Media 120

Social Media Media Apparel Retail 120

Prakkypedia

FEBRUARY 28, 2015

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. And boy, is it handy for your communications team – internal or external agency. What does it do? It helps guide your organisation when it comes to writing.

Writing 60

Writing Guidelines Corporate Web 60

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers.

SEO 64

SEO Tools Engineering Web 64

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Podcasts have been on a winning streak for some time now, as data from Edison Research suggests.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 21, 2018

The president of the agency knew I wasn’t happy doing PR and asked me to take on the role of leading the agency’s internal marketing department. NW: UserIQ’s goal is to transform the way SaaS companies engage with their customers so they can guide each user to success across web and mobile platforms. Photo credit: Unsplash.

Marketing 64

Marketing Data Interviews Agency 64

Waxing UnLyrical

MAY 29, 2015

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

Measurement 40

Measurement Nonprofit Community Twitter 40

Flatiron Communications

NOVEMBER 23, 2014

Four years later, it moved to an expansive new location on East 52nd Street with state-of-the-art screening rooms, an auditorium, and the capacity to house the largest collection of TV, radio and web programming anywhere. The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S.

Storytelling 34

Storytelling Television Radio Media 34

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Yeah, that was the first form which then evolved into me doing journalism. Maxim: Probably yes. I majored in foreign trade.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Buzzstream

JUNE 16, 2021

This piece is a remix: Unicorn League is a piece we created for Sage, which sadly is no longer live on the web (like much of my work). Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. Now let’s take a look at remixes.

Digital PR 160

Digital PR Film Instagram Writing 160

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52