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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Here are some steps to consider: Identify key metrics to monitor on social media Before assessing a CEO’s brand reputation, determine which social metrics matter most to you. Digimind Social Listening can help track these all-important mentions. Gain some best practices for understanding media and industry trends.

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What You Can Do With a Public Relations Degree

5W PR

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

A crisis can be anything from a natural disaster to a product recall to a social media scandal. When a crisis happens, it is important for a business to have a plan in place to communicate with the public. By having a plan in place, a business can minimize the damage caused by a crisis and protect its reputation.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

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Jobs in Public Relations

5W PR

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Interns in Public Relations. 5W is always hiring PR specialists – checkout our open PR jobs here.