Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics.

Internal 218

Internal International Communications Employee 218

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. As exciting as this is for me personally, I am even more excited to be leading an incredible team of technology professionals into a new era at Critical Mention.”. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience.

Mobile 334

Mobile Advertising Advertising Trends 334

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. But just how exactly can you measure brand reputation with RTMM? See how the public are engaging with your brand. Media interest. Types of engagements. Check out NewsWhip Spike here.

Reputation 88

Reputation Measurement Brand Branding 88

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for.

Strategy 418

Strategy Survey Automotive Data 418

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Currently, PR has a measurement challenge. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. PressPage provides the global newsrooms for Toyota, CBRE, Velux, Logitech, Mercedes, EPSON and many more.

eBook 87

eBook Internal International Mobile 87

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. It’s not a fling, but a long-term commitment to staying ahead in the PR game.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Internal International Social Media 78

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. 6 Important Trends In Public Relations To Pay Attention To 1. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 103

Trends Brand Branding Analytics 103

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Stephen Waddington

JANUARY 10, 2019

It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The CEO wants PR focused on sales The 2019 Global Comms Report by Center for Public Relations at USC Annenberg found about 45% of communicators reported to the CEO while 28% reported to marketing.

Report 118

Report Publicity Survey B2B 118

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 129

Study Communications Technology Analytics 129

Onclusive

APRIL 15, 2020

One of the biggest challenges communicators encounter when innovating their approach to measurement is explaining to executives why change is necessary and investment beneficial. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

5W PR

AUGUST 27, 2019

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. It’s our goal, with the Measurement and Analytics Task Force, to provide a clearer picture of ROI to our clients.

Publicity 74

Publicity Analytics Crisis Management Measurement 74

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech.

B2B 156

B2B How To Privacy Retail 156

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Communicate Proactively.

Reputation 78

Reputation Real Estate Internal International 78

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 215

Study Marketing Journalism Advertising 215

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 148

Brand Branding Reddit Pitching 148

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68