Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Think again.

B2B 170

B2B Brand Branding Education 170

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. It’s alot like buying life insurance or putting money into an emergency savings account. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far.

Media 112

Media Journalism Report Video 112