article thumbnail

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms. Here are a few ways Instagram can help amplify storytelling for B2B organizations. This is a no-brainer.

Instagram 333
article thumbnail

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Yes–our most popular Instagram post EVER was the shot of our St.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Influencer Marketing & Blogger Relations Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona.

Training 195
article thumbnail

Art and Science: The Three Pillars of Storytelling Mapped to Data

Beyond PR

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

article thumbnail

How social media is driving the climate change conversation

NewsWhip

While Twitter was a live feed of the strikes and everyone’s opinion about them, Instagram was a more concerted effort to document the event, and brands showed out to support the strike as well. Top Instagram Posts from Brands. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Multimedia Development & Visual Storytelling. Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona. Data Journalism. Today’s PR teams are expected to have a strong understanding of how to inject corporate messaging into multimedia. Influencer Marketing & Blogger Relations.

Training 370
article thumbnail

What’s your Hype Cycle Time?

Flack's Revenge

Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. There too, you have influencers, like industry analysts. Here’s how pros deal with it.