ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. But one highly undesirable outcome is “fake news.” The tech giants. The startups.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. News creates a market presence.

Company 120

Company Banking Education B2C 120

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Take Stock of Your IP and its Potential.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. Take my agency; we focus on tech PR, with a particular focus in B2B technology. In technology PR work, there is no shortage of land mines. What’s your crisis PR background?

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal.

B2B 156

B2B How To Pitching Privacy 156

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets.

Leadership 149

Leadership B2B Tools Conference 149

Stephen Waddington

OCTOBER 9, 2018

Democracy should be based on everyone having access to the same information. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Privacy is set to become a critical for brands if it isn’t already.” That’s a good thing.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

NOVEMBER 7, 2019

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Reputation Us

JANUARY 11, 2016

Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. With mobile technology comes engagement. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Trends 88

Presspage

OCTOBER 12, 2017

SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. SSL provides security in two steps, which offers online privacy and data integrity. A secure and encrypted connection is the way to do this.

SEO 74

SEO Web Privacy Google 74

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Lily Li: Right. Dave Oates: Yeah.

Data 60

Data Privacy System Crisis Communications 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Old and new tasks. Taking a stand.

Communications 120

Communications Crisis Internal International 120

Critical Mention

JUNE 13, 2018

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. This in turn will enable the company to repair its reputation and deliver a clear vision going forward. Wells Fargo. About a year-and-a-half ago investigators found 1.4 SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

PR in High Definition

SEPTEMBER 25, 2017

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. No more ‘why is this company spamming me and how did they get my contact information?’.

Marketing 69

Marketing Data Privacy Policies 69

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. . #3 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Communications Conversations

FEBRUARY 17, 2015

The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. But, I couldn’t help but think.

How To 60

How To Web Social Media Privacy 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 190

Writing Communications Marketing B2B 190

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Buzzstream

JANUARY 5, 2024

Others may want their contact information seen but haven’t taken the time to update it. Use an Email Lookup Tool Email lookup tools exist to help simplify finding email addresses —mainly professional contact information. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses.

How To 83

How To LinkedIn Tools Google 83

PR in High Definition

MAY 24, 2023

These are changing the way we work and the way we learn – particularly the way we search for information. There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information.

Google 62

Google Engineering Tools Privacy 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 187

Marketing Content Marketing Data Social Media 187

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. You might find this annoying, distracting, or perhaps even an invasion of privacy.

Advertising 84

Advertising Advertising Privacy Analytics 84

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Is it valuable information around the customer journey? Hard Truth #5: PR can’t handle the (data-driven) truth Another theme of the discussion was the gap between what current technology produces and the analytical sophistication of actual PR practitioners. It’s proof that reputation can be destroyed in a day. Absolutely.

Analytics 40

Analytics Crisis Data Measurement 40

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Storytelling Content Marketing Technology 59

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. Mobile, data and wearable technology. Our notions of privacy and confidentiality will be challenged.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. However, vast amounts of information and data are exchanged out of the sight of search engines.

Web 40

Web Marketing Reputation Engineering 40

Cision

JANUARY 14, 2016

Thanks to technology, it’s not mission impossible to find out which particular social networks your customers frequent. Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings). There are ways to find out.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. My second prediction: Short. 29: Tom Pick of Webbiquity.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. You couldn’t help but feel bad for him.

Google 170

Google Government Privacy Crisis Management 170