ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Make it relevant. Local vs. national.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Instant text-to-video Posting information and materials online is easy but generating interest and engagement is often a lot more difficult.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

Critical Mention

MAY 15, 2019

It’s a group with thousands of members, all pitching in to answer questions, share strategies, etc. The specific technologies and applications will, of course, change. But marketing will always include some level of individual exchange of information from one business or person to another. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. PR teams should subscribe to individual Substack newsletters to stay informed, of course.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Location is only one piece of information PR professionals should research before sending ideas to a freelancer. The invitation seemed interesting at first. Coverage areas.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Verify information before you press send. Every piece of information you receive after pitching serves a purpose.

Agency 170

Agency Media Software Pitching 170

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 200

Skype How To Crisis Pitching 200

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. What advice do you have for PR people that want to pitch you?

Technology 76

Technology Report Meeting Financial 76

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 256

B2B Pitching Conference Privacy 256

Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” An “Interview” with ChatGPT: What is Public Relations? An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 113

Blogging Software B2B Survey 113

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? The technology in this story was a design application.

Media 96

Media Sports Agriculture Pitching 96

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. The amount of information in the market is overwhelming and vendors typically oversell solutions. Task 4 – Generating a pitch We also used OpenAI to generate a pitch for the press release for pitching journalists.

Tools 98

Tools Writing Pitching Web 98

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

MAY 1, 2019

But the best campaigns are fueled by creativity, yet informed by research. We see this too often in technology PR. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Dealing with staffing issues touches on operations (dealing with worker shortages), talent (recruiting and training enough people) and technology (automating as much as possible).

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing.

B2B 156

B2B How To Pitching Conference 156

Bianchi Biz Blog

JUNE 6, 2022

Fleet Equipment covers all the latest industry news and in-depth features related to trucks, tractors and trailers, including detailed information on the latest equipment components. What advice do you have for PR people that want to pitch you? I’m always open to pitches. Describe the craziest or most fun story you have written.

Meeting 79

Meeting Media Interviews B2B 79

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. Most media criticisms of the way PR pros operate have to do with poorly targeted pitches, careless e-mail blasts and apathy or ignorance about a journalist’s beat. Best of all, you can keep the relationship in good standing. Do your research.

Media 218

Media Pitching Report Education 218

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

PRSay

DECEMBER 27, 2022

Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. ESG and your agency.

Trends 113

Trends Pitching Twitter Nonprofit 113

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists.

Strategy 257

Strategy How To SEO Engineering 257

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Vetted” is like HARO or ProfNet with no pitching.

Pitching 148

Pitching YouTube Community Company 148

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The Next Web.

Blogging 136

Blogging B2B Technology Pitching 136

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Technical Information.

Automotive 86

Automotive Journalism Interviews Engineering 86

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 101

Survey Report Media B2B 101

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.” I even try to format my own pitches to editors as “someone is doing something for a reason.”

Automotive 84

Automotive Report Meeting Radio 84