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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software.

B2B 159
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2023’s Best Podcasts for Automotive and Mobility Technology Suppliers

Bianchi Biz Blog

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. Smith Show.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. The answer may be a strategic thought leadership plan. How do you leverage that thought capital?

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How can we best balance safeguarding confidences and disclosure of information – Pete Scott

Ethical Voices

He discusses a number of important issues, including: How can we best balance safeguarding confidences and disclosure of information? Trying to keep the staff well informed and looking at financial information. I had a great leadership team. We all take information, assumptions and data differently.

Ethics 78
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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology.

Strategy 418