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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.

Trends 157
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand 234
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Canadians tech leaders speak out on Bill C-51

ReimaginePR

The bill is ineffective because it will lead to dragnet surveillance and information sharing on innocent Canadians that even Stephen Harper has admitted is ineffective. By making it easier to place people on a no-fly list, the legislation will cause problems with ‘false positives’, harming international travel and commerce.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120
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Legal and Ethical Dimensions: Using Online Data for PR Strategies

PRSay

Privacy is the major issue in ethical use of data within public relations. The discussion emphasized privacy isn’t just about gathering data. An organization’s reputation is tied to how it treats its publics, and users are a public. In global public relations, not all countries’ privacy and data laws work the same.

Ethics 120
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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.