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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

When the video was finally done, it was published on YouTube and embedded in emails and a product page. Most marketing videos aren’t going viral. This reminds me of a situation years ago, when a couple of colleagues of mine lobbied successfully, to produce a product video.

B2B 136
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4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120
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Trending Sources

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How to Spy on Your Competition & Steal Their Secrets

Cision

On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics.

How To 198
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Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying

Communications Conversations

“See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “For Football Fans, It’s More Than Just a Game”. The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”.

Viral 60
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Secret Formulas Behind Successful Social Media Posts

MaccaPR

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Our clients were happy.

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Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Back in the day it was a (so-called) “viral video” cuz those were cool. More recently infographics have been all the rage. We’ve seen renewed interest as well in well-designed e-books and slideshows.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers.

eBook 108