Infographic: How to juice your YouTube performance

PR Daily

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere. YouTube has changed its schemes for monetizing YouTube channels , placing an emphasis on subscribers and hours watched. This infographic.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. You can view the entire report and infographic here.

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3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

It's one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies. The Tulsa, Oklahoma County Sherriff’s Office garnered more than 120,000 views on Twitter for its video of “The Right Stuff” and Boca Raton Police Services Department’s rendition of “Frozen” song “Summer” has more than 40,000 views on Twitter and YouTube: TCSO lip sync challenge.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Infographic: The benefits of purpose-driven marketing. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.” Donaldson partnered with Arbor Day Foundation on the fundraiser, dubbed #TeamTrees, in which more than 600 YouTube influencers have joined so far. Study: How to make the most of your YouTube channel.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

In a YouTube video, Legere also ran down the merger’s benefits with Sprint’s chief executive, Marcelo Claure: In a blog post, Legere wrote : Let me be clear. On newtmobile.com , consumers can watch the YouTube video, read an open letter or one of Legere’s blog posts, catch up on the U.S.

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Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Though YouTube requires its users to be at least 13 years old, a recent Pew Research Center study found that videos that either targeted or featured children received three times more views. YouTube’s 43,770 channels boasting 250,000 subscribers or more uploaded a collective 243,254 videos this year—and 56% were within the first week of 2019. Related reading: 10 free tools for creating infographics, images and more.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Create social-friendly videos and infographics.

What content should be made into videos?

PR Daily

With more than 230,000 YouTube subscribers and millions of views (including 26 million on this video alone ) across thousands of videos, they understand their audience and put out high-quality videos at regular intervals. Granted, not every business will be as naturally suited to creating videos with high visual and sonic quality, but any organization can achieve its version of viral success. Filmora’s infographic explores: · What content should be shared in video. ·

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Where and when to share your content

PR Daily

So, where should you share your content to help it go viral? The following infographic makes the case for Facebook, Twitter, Pinterest and a variety of video portals. Go with YouTube. You work hard on the branded content that you create—you should make sure as many people see it as possible. That’s often easier said than done. RELATED: Join us at the LinkedIn Headquarters on July 30-31 for our Content Marketing and Brand Journalism Summit. ].

Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Back in the day it was a (so-called) “viral video” cuz those were cool. More recently infographics have been all the rage. The content changes but the marketing strategy rarely evolves – beyond the addition of new outposts, e.g.: “We’ll tweet it; we’ll post it to Facebook; we’ll upload it to (YouTube or Slideshare); we’ll post it to our LinkedIn page; and pin it on Pinterest!”.

4 Examples of Fair Use Debates in the Digital World

Cision

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

Facebook seeks to keep publisher content, videos on Facebook

PR Daily

RELATED: Become a visual content ninja--learn how to create compelling images and infographics at our Portland summit. ]. Facebook’s focus on video is yielding results, too: According to Business Insider , in December, Facebook page owners uploaded more videos to Facebook than they shared YouTube links, and in February, 25 percent of Super Bowl video ad views came from the social platform. Some Facebook users steal popular YouTube videos to upload directly to Facebook.

As digital marketing grows, Google to launch real-time ads

PR Daily

For more digital marketing insights from Kenshoo’s survey, check out its infographic. Conveniently named “Real-time ads,” the product gives marketers the opportunity to distribute content that aligns with trending topics moments after they go viral. Digital advertising saw a significant jump in 2015, and early indicators point to marketers keeping the momentum going this year.

Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying

Communications Conversations

See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”. https://www.thinkwithgoogle.com/articles/youtube-insights-stats-data-trends-vol9.html. “Is

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Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

In a YouTube video , an animated Barbie and her friend Nikki discuss Nikki’s “experiences about when she has been treated unfairly.” You can view the entire infographic here. Brand managers should watch out, lest one of these loops goes viral.

15 things that happen to every social media campaign

PR Daily

It seems easy: You do nothing but publish blogs, humor followers with memes, post a quote, share a link and watch YouTube. Content comes in many forms: blog, video, photo, infographics, slideshare, DIY, tutorial, list, memes, etc. Dropping everything if your post just went viral. You‘ll occasionally experience the bliss of going viral. Viral content spreads like a disease. Enjoy virality, because it’s pretty hard to come by.

6 types of content every organization should create

PR Daily

Infographics. By now we should all know about infographics and their marketing benefits. Infographics often use charts and graphs, but the right designer can transform an infographic into an informative work of art with beautiful design and typography. Infographics also tend to bring in traffic and leads long after they''re published. When someone finds an infographic they like, they will link to it, embed it on their site or post it on their blog.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly.

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How to Spy on Your Competition & Steal Their Secrets

Cision

On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. Cool infographics. To sum it up, people gravitate to viral content that’s written about them.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to get your message out on TikTok. We asked what the most important platform was for your video efforts, and the vast majority said YouTube and Instagram were the top priority. Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

The five-part series brought in close to 10,000 views on YouTube plus thousands more with social clips. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. When we’re producing a top-funnel infographic for The Content Strategist, our workflow includes two rounds for copy, two rounds for design, and one final approval step.

How to build your social media content calendar

PR Daily

In certain instances, some of our clients with robust social media audiences are able to secure very high levels of organic reach and engagement simply by knowing their customers extremely well and regularly serving up compelling content which goes viral,” Pillow adds. Pillow says, “While the exact platform mix varies from company to company, depending on where their customers are most active, I’ve found that most brands tend to focus on Facebook, Instagram, Twitter and YouTube.”.

5 cheap ways to pump up your content marketing

PR Daily

The first is the big one, and that is infographics. Viral Content Buzz is a free tool that does just that. Unlike something like Facebook, which creates its own insular circles, sites like YouTube gives you a platform which you can use to speak to the whole world without limiting yourself to a circle of people that chose to listen to you. is one option giving you an easy way to connect to Youtube’s influential users.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Jimmy John’s also played off the viral sandwich’s fame with its tweet: Celebrate #NationalSandwichDay with the best fried chicken sandwich around. Infographic: The benefits of purpose-driven marketing. Study: How to make the most of your YouTube channel. Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more.

How to Spy on Your Competition and Steal Their Secrets

Beyond PR

On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. Cool infographics. To sum it up, people gravitate to viral content that’s written about them.

Secret Formulas Behind Successful Social Media Posts

MaccaPR

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Through a click-thru on a tweet or YouTube link? Encourage more prospects to download content such as a white paper, e-book or infographic.

Pitching the press: the complete guide

Prezly

Upload large video files to YouTube or Vimeo rather than host them on your server. Infographics paint a picture with numbers and statistics. If your press release is heavy on data, consider telling your story with an infographic. Good infographics are visually appealing and simple for readers to follow. They have a lot of viral potential, too. Ask yourself what you want the reader to take away from your infographic, and design around the answer.

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Fans of YouTube celebrity Bethany Mota call themselves “Motavators.”

Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream.

How the Explainer Changed Digital Media Forever

Contently - Strategy

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. Let’s suppose you want to learn about Brexit.

Content Marketing Is So Last Year

Flatiron Communications

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success.