Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. Yet if a brand wants content to move online, there are three winning emotional combinations, writes Kerry Jones. Also see: Viral Marketing: The Hope, Hype and Helplessness . It’s a “flawed theory” writes Andrew Hutchinson in this piece for Social Media Today.

Marketing 63

Marketing Viral Survey Infographics 63

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing.

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Viral Exercises 120

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. But when you look at the coverage, barely anyone shared the infographic or in-post images.

Survey 90

Survey How To Reddit Pitching 90

PR Fuel

MARCH 12, 2018

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. As you write your action plan, consider incorporating one or two new types of content that would appeal to your audience. Don’t ignore those timely topics, often they are the ones most likely to go viral.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Contently - Strategy

DECEMBER 5, 2019

When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Create social videos and infographics. Create social-friendly videos and infographics. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 83

Financial Industry Report Insurance 83

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The goal is to be repeatedly recognized. Connect with compatible customers.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

MARCH 23, 2016

Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Solo PR Pro

JUNE 9, 2015

It is imperative that you know the blog that you’re writing for and are familiar with their readers. Coming up with topics for a guest blog post is similar to writing for one’s own blog (if you have one). Infographics. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Did one of your whitepapers go viral—backlinked by many notable websites? All these iterations fall under content repurposing.

eBook 129

eBook YouTube Video Social Media 129

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

APRIL 7, 2016

He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. You can connect with JP on Twitter or LinkedIn. Surprisingly, you are too.

Social Media 40

Social Media How To Media eBook 40

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse.

Viral 28

Viral Infographics SEO Social Media 28

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Is Taylor really composing every tweet, writing every post and personally popping each image online? Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content.

Media 99

Media Journalism Content Marketing Education 99

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Promote your high performing pins to help take them viral.

Social Media 40

Social Media Pinterest Media Marketing 40