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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

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5 Rules for Publishing High Quality Press Releases

Beyond PR

A new infographic with up-to-date data? A white paper you’re proud of? An upcoming trade show you’re excited about participating in? Coordinate with your product, sales, and other teams to produce content your target audience will care about. Do you have a new study to report on?