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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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Using Public Relations to Communicate Health and Wellness Research

5W PR

Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Visual communication Visual elements such as infographics, videos, and images can simplify complex information and engage the audience.

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Navigating the Evolving Landscape of PR in the Digital Age

5W PR

This content can take the form of articles, videos, infographics, webinars, and more. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Influencers can authentically introduce brands to their audience, adding credibility and authenticity to the message.

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Soulcenter: elderly care software startup

Frederik Vincx

Set up a home studio for video training sessions and webinars. Service storytelling We shared everything we learned. Video lessons , webinars , self-service workshops, guides , branded tools and so on. This allowed us to keep remote teams engaged and made it easier to train multiple teams at once.

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Optimizing Impact in Investor Communications

Presspage

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. 34% said ebooks. Annual spending on PR software grew 14.7%

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The bedtime test of content marketing and PR

Shift Communications

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling.