Newsfile
JANUARY 30, 2024
List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.
PR Fuel
JUNE 17, 2021
Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).
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PR Fuel
JULY 5, 2020
Perhaps you have a new product launch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Press Release SEO. Focusing on SEO will help your website rank higher on search engine results pages (SERPs) for the relevant keywords. Concise Conclusion.
Beyond PR
APRIL 13, 2017
Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption.
Contently - Strategy
DECEMBER 29, 2022
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
Prohibition
APRIL 13, 2023
You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Create Blog Posts From Video Content Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking.
Sword and the Script
JUNE 11, 2016
Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.
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