Remove Infographics Remove Measurement Remove Viral Remove YouTube
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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. When the video was finally done, it was published on YouTube and embedded in emails and a product page. Most marketing videos aren’t going viral.

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Secret Formulas Behind Successful Social Media Posts

MaccaPR

If 55,000 people watched your video on YouTube, I was happy. Similarly, an exceptional social media marketer thinks beyond the mechanics of posting YouTube clips, LinkedIn updates and tweets to consider two vital questions: How did the audience come to see your content - via Google or Facebook? Our clients were happy.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

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Content Marketing Is So Last Year

Flatiron Communications

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.