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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Video performs best on Instagram. “A Source: Partisan Politics Complicates PR ).

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Seven Predictions for Social Media Marketing in 2023

Stern + Associates

This could include a rise in the use of video, with short-form content like TikTok, Instagram Reels and YouTube Shorts. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Is your brand’s Instagram stalled at a few thousand followers? It was created with Instagram in mind but can be applied to any social platform.

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5 Tips for Telling Your Story Visually

Cision

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? In the case of an infographic, you can use different design principles for different effects.

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Using the Right Social Media Language

The Proactive Report

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter. Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more. That’s a great start.

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Leverage Your Website to Position Your Brand as a Category Leader

Konnect Agency

Konnect’s website refresh focused on storytelling through simplicity. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Being desktop friendly and mobile friendly is a must. In fact, your page load time is critical to holding folks’ interest.

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