Infographic: How to respond to negative consumer reviews

An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.

How you respond to consumer reviews can be just as important as the review itself.

According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.