Business Wire

DECEMBER 15, 2022

As we tackle these issues, the question of what the future holds for the news and communications industries arises. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.

Media Relations 491

Media Relations Media Trends Technology 491

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. Speaker Info. Sean O’Neal. Brian Mossop.

Technology 195

Technology Industry Healthcare Study 195

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. PR FOR ANYONE.

Industry 130

Industry Pitching How To System 130

Business Wire

APRIL 7, 2021

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind.

Survey 197

Survey Industry Journalism Blogging 197

Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

Media Relations 378

Media Relations Trends Media Blogging 378

Agility PR Solutions

AUGUST 21, 2023

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question.

Airlines 78

Airlines Travel Analysis Social Media 78

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. The Institute of Business Ethics incorporated nearly 50 individual criteria points and categorized its PR industry code analysis under various headings. Too often media and TV do not portray us accurately.”

Ethics 111

Ethics Industry Publicity Analysis 111

Agility PR Solutions

JANUARY 16, 2024

The travel industry is an exciting, vast, and ever-evolving sector in which effective communication and public relations strategies—or lack thereof—can significantly impact a brand’s success.

Travel 114

Travel Industry Strategy Consumer 114

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Agility PR Solutions

MAY 24, 2022

Artificial Intelligence is a common buzzword in use these days across almost all industries. Everyone participating in these side chats about AI agrees on how AI can grow economies, bring innovative ideas to life, make industrial […].

Industry 100

Industry Automotive Healthcare Media 100

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Note specific reporters or media organizations that can be helpful for the future.

Privacy 294

Privacy Media Telecommunications Conference 294

Agility PR Solutions

MARCH 24, 2024

American consumers’ evolving needs, behaviors, expectations and demographics—particularly those of Gen Zs and millennials—are continuing to influence the media and entertainment (M&E) industry, and new research from Deloitte takes a deep dive into how these shifts in consumer interests, attitudes and identities are impacting digital media.

Consumer 114

Consumer Trends Media Data 114

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? .

B2B 366

B2B Media Pitching Leadership 366

Agility PR Solutions

APRIL 17, 2024

Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers.

Consumer 94

Consumer Radio Media Resources 94

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? After that it’s positioning yourself as an industry expert.

Industry 130

Industry Social Media Google Training 130

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 354

Blogging Media Trends Twitter 354

Ronn Torossian

NOVEMBER 30, 2017

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. As people – patients – turn more to the internet and social media, physicians … READ MORE ». The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Industry 230

Industry Publicity Healthcare Social Media 230

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry.

Industry 253

Industry Communications Measurement Technology 253

The Hoyt Organization

OCTOBER 26, 2022

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Social media has become an integral part of daily life for both people and businesses. The post Rich Media And Social Media Are Essential For Hospitality Industry Marketing appeared first on The Hoyt Organization.

Social Media 69

Social Media Industry Media Marketing 69

Muck Rack

MAY 12, 2021

Muck Rack adds newsletter authors to its industry-leading media database

Industry 172

Industry Media 172

Agility PR Solutions

APRIL 6, 2020

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped the industry followed by Disney and Netflix.

Study 112

Study Industry Brand Branding 112

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

JANUARY 16, 2024

For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues. Engagement Building a community around smiles adds another crucial element to building relationships in this industry.

Industry 78

Industry Consumer Education Ethics 78

5W PR

MARCH 27, 2023

Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. User generated content examples could range from product reviews , social media posts and videos to blog posts. What is User-Generated Content?

Industry 88

Industry Social Media Community Consumer 88

Axia PR

NOVEMBER 22, 2022

Earning media coverage in outlets your target audience consumes is one goal you might be familiar with in your public relations efforts. One area of media coverage companies often overlook is their own industry publication and association outlets. Your company should look closer at this hidden gem opportunity.

Industry 62

Industry Publicity Media Consumer 62

Institute for Public Relations

APRIL 10, 2023

This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. 61% of respondents said that they were already using … Continue reading AI in the Communication Industry → Key findings include:1.)

Industry 69

Industry Communications Survey Media 69

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year.

Industry 86

Industry Report Brand Branding 86

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

The Hoyt Organization

AUGUST 21, 2023

Healthcare is one of the USA’s fastest-growing and most competitive industries. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect.

Healthcare 89

Healthcare Industry Strategy Media 89

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 298

Survey Media Blogging Industry 298

Agility PR Solutions

JUNE 19, 2023

With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement. The digital landscape is constantly evolving. Traditional press releases alone are no longer sufficient.

Trends 94

Trends Industry Video Social Media 94

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

Industry 217

Industry Reputation Internal International 217