ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PRSay

OCTOBER 13, 2021

He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 144

Communications Pharmaceuticals Corporate Film 144

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. How did you get your start in PR? When I was 16 years old, my dad suggested I become a writer. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

MAY 8, 2021

Likewise, would an attorney author, “How to represent yourself in court,” or a public accountant pen, “Why to do your taxes on your own”? For an attorney, authoring “How to avoid a lawsuit” is different than writing “How to represent yourself in court.”

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PRSay

OCTOBER 11, 2019

But when clients say they want greater brand awareness, they may have other questions in mind — such as how to prepare a market to launch a new product, revive sales of a mature brand or increase donations and volunteer efforts. In addition to celebrating what worked, some clients may want to understand what didn’t work and why.

Measurement 119

Measurement Pharmaceuticals Nonprofit Leadership 119

NewsWhip

JULY 14, 2020

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . As much as our FD would probably love one tool to rule them all, modern comms needs a suite of products. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently? What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

JUNE 3, 2020

The volume is coming from health, pharmaceutical, education and government sectors. Here’s what you need to know: what I cover , who I’m covering and here’s how to reach me. The company estimates an annual subscription prices range between $4,750 – $10,925.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate. In my 25-year career.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. Regeneron Pharmaceuticals. BlackBerry and Nokia are currently playing catch up because they failed to listen. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. They go straight from deaf to dead. IHS Markit.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

PR Conversations

DECEMBER 11, 2014

For example, if undertaking a national survey in Canada (population 35 million), one needs precisely 384 respondents in order to achieve a 95 per cent confidence level and confidence interval of +/- 5 per cent (see, Determining sample size: How to ensure you get the correct sample size ). Following are some personal examples.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. How many active qualified leads are in the existing pipeline? However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >> Evangelist.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

SEPTEMBER 14, 2016

Some content examples that could be beneficial include: Tip sheets – Symptoms of a stroke or heart attack, how to avoid skin cancer, how to do a prostate or breast self exam, all are beneficial to populations at risk for these diseases.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

PR Conversations

OCTOBER 27, 2023

Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. I think that most public relations practitioners do what they know how to do. If that is what you mean, I strongly agree.

Reputation 52

Reputation Social Media Internal International 52

Bad Pitch Blog

MAY 30, 2007

Fact is: we are easily the most cutthroat field besides pharmaceutical cretins (and they kill people for a living). We know how to arrange articles that influence distribution and sales. We know how to arrange articles that influence distribution and sales.” This is not about service. Whatever happened to elegance?

Pharmaceuticals 40

Pharmaceuticals Creativity Web Company 40

Stern + Associates

FEBRUARY 2, 2023

Unregulated AI is just as dangerous as unregulated pharmaceuticals.” That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View.

Privacy 84

Privacy Engineering Pharmaceuticals Education 84

Cision

SEPTEMBER 23, 2016

Every brand is different and depending on whether we are working with a pharmaceutical company, non-profit or a consumer brand, the approach can vary.”. “We Download our guide Maximizing Your Budget with Media Tours and learn how to get started.

Media 120

Media Television Pharmaceuticals Radio 120

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

SEPTEMBER 16, 2014

It’s almost always asked innocently, like, "We just won this prestigious award for doing really good work, but we don’t know how to word the press release. Every once in a great while, a client will ask our Minneapolis PR agency to "spin" some topic for his or her company. Can you put your spin on it?".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

MaccaPR

MARCH 7, 2016

Pharmaceutical giant Eli Lilly and Company (full disclosure: a former client of mine) has mastered this approach using widgets to pull updates from its brands, corporate blog and social media channels onto the Newsroom homepage. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. How-To-Guides. Aside from being your personal spell checker, Google is basically a how-to for how-to guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR Conversations

AUGUST 28, 2011

While some commentators resorted to the old stereotypical categories of good vs evil there were – probably for the very first time in Austria – rather fruitful discussions about the democratic merit of lobbying with a strong focus on how to ensure a maximum of transparency while enabling political stakeholders to make their voices heard.

Public Affairs 40

Public Affairs Pharmaceuticals Groups Exercises 40

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. How-To-Guides. Aside from being your personal spell checker, Google is basically a how-to for how-to guides.

Infographics 72

Infographics Case Study Video Survey 72

Maxim Behar

NOVEMBER 19, 2020

Mufchiiski, but there must be people who deal with communication, who know how to persuade, who understand psychology. There is a unified health pharmaceutical system and there all pharmacies are connected to some electronic system. The question is how to convince people that they must beware. Maxim Behar: How to apply the law?

Government 52

Government Measurement Pharmaceuticals System 52

Maxim Behar

NOVEMBER 16, 2020

Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. First we need to know how to fight and secondly how the business can survive. How will the business survive? Why did this happen?

Government 52

Government Measurement Crisis Radio 52