Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

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The Hoyt Organization

APRIL 15, 2023

The hospitality and travel industries are quite competitive. A successful PR strategy and campaign can help your business gain […] The post How To Successfully Launch And Execute PR For The Hospitality & Travel Industry appeared first on The Hoyt Organization.

Travel 98

Travel Industry How To Strategy 98

Ronn Torossian

JUNE 15, 2023

There are a few things that PR professionals that are new to the industry should know about to […] The post How to Grow Your PR Career appeared first on. PR professionals are responsible for managing the reputation of their clients, whether they are individuals, organizations, or brands.

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How To Reputation Industry Brand 195

The Resolution Blog

SEPTEMBER 8, 2023

The PR industry is facing a financial squeeze right now. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.

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How To Financial Industry Blogging 313

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. How do you solve it.

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Industry Pitching How To System 130

Agility PR Solutions

AUGUST 6, 2020

Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic. That being said, here are some insights on how the fitness industry is evolving—and how proactive PR can help brands evolve and stand out from the crowd […].

Industry 142

Industry Strategy How To Brand 142

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Yet Neeleman’s public apology, coupled with the thoughtful set of commitments for the future, managed to challenge the entire category and position JetBlue as an industry leader rather than just another beleaguered player. The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications.

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Publicity How To YouTube Video 343

Onclusive

JULY 13, 2021

In addition, they tested a new strategy leveraging industry experts for their product launches. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Know how well your messaging works. Read the full case study.

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How To Biotechnology Case Study Leadership 370

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. Showcasing exceptional craftsmanship In the jewelry industry, quality and craftsmanship are of utmost importance. Emphasizing unique design Design is crucial in the jewelry industry. One way to do this is through impactful jewelry marketing.

Industry 78

Industry How To Fashion Creativity 78

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 2: Evaluate the alternatives. Step 3: Clarify the benefits. Sara Eberle.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Look at other POVs from experts with different vantage points in the industry. In industry bylines, too, you want to paint a picture that the reader can imagine. Imagine you’re at a session at an industry conference. Remember that any byline or report is part of a living discussion that people in a given industry are having.

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Interviews How To Reddit Journalism 296

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? After that it’s positioning yourself as an industry expert. Do you look like an expert in your industry?

Industry 130

Industry Social Media Google Training 130

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? Read the full State of The PR Industry Report: A Look Back at 2021 to learn more about the opinions, practices and realities of your industry peers and senior-level executives.

Industry 221

Industry Crisis Management Measurement Data 221

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? All of these can be used to research industry trends and current news: Google News. Wikipedia Top 25 Report. Trends on Social Media.

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Trends Industry Wikipedia How To 142

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. It’s interesting and noteworthy to see how it applies in different countries with different laws, codes, and regulations. Providing examples of ethical challenges and how to address them.

Ethics 110

Ethics Industry Publicity Analysis 110

Prowly

MARCH 22, 2024

No matter what industry you’re in, one thing is certain in 2024: budgets are getting tighter and you need to do more with less. But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog.

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Measurement How To Brand Branding 104

Agility PR Solutions

FEBRUARY 10, 2022

It’s one of the best days of the year—the day you decide to submit a nomination for a PR industry award (such as the Bulldog PR Awards) and win yourself, your brand, or your agency some acclaim and recognition for all your hard work. As much as you’re looking forward to the outcome—that framed certificate […].

Industry 86

Industry How To Agency Brand 86

Prowly

JUNE 19, 2019

The post How to Sway Audience Perception and Project Your Brand as an Industry Leader appeared first on Prowly Magazine. Do you ever wonder why some consumers only buy Apple, Nike, or Starbucks, while others swear by Samsung, Adidas, and Dunkin?

Industry 152

Industry Brand Branding How To 152

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants? PR is really a very small industry. . Here are some best practices for managing outside practitioners. Manage their time.

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How To Employee Training Interviews 315

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. The post How to find the right PR measurement partner appeared first on Onclusive. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

The Resolution Blog

APRIL 30, 2020

The PR industry has had to adapt to a huge change recently. The post How to sell in to news desks during a pandemic appeared first on PR Resolution — by CoverageBook. Not only have many comms strategies had to change, we’ve never had a news agenda like this.

How To 362

How To Groups Agency Strategy 362

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Stay informed, keep an eye on the news and be aware of what’s happening in your industry and the world. You can strengthen pitches with recent data and statistics, industry anecdotes or analyst assessments around the state of the specific sector, for example. The PR industry can be a minefield of potential mishaps.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. The PR industry, being completely digital now, is an ideal career for those wanting to become digital nomads. . Adopt a self-starting attitude .

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How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. On this initial call, the PR team should be a sponge. Go for “quick wins”.

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How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. On this initial call, the PR team should be a sponge. Go for “quick wins”.

How To 203

How To Case Study Meeting Pitching 203

PR for Anyone

OCTOBER 7, 2021

Search hashtags related to your industry and see what topics are people are talking about. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! It’s really important that we know what’s going on online related to our industry when it comes to what you want to pitch the media.

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How To Pitching Film Video 130

Onclusive

DECEMBER 1, 2021

In other words, how long does it take you to get the return on your investment—is it several months or a few years? Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI?

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How To Software Media Analytics 397

Culpwrit

SEPTEMBER 18, 2021

The post How to Break Into the Public Relations Industry appeared first on Culpwrit. If you enjoy creating narratives, driving stories and influencing public behavior, then a career in PR might be worth looking into. Even if you didn’t go to school specifically for public relations, don’t let that stop you from […].

Industry 63

Industry Publicity How To 63

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications. However, Threads still lags behind more established social platforms when it comes to the functionality business users need.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. Start with the right category.

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How To Case Study Employee Industry 254

PR for Anyone

MARCH 23, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! The post How to Get in Magazines appeared first on Christina Daves - PR Strategist. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. I’d love to connect.:

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How To Pitching YouTube Advertising 130

Prowly

JULY 2, 2021

The story behind the story defines sports public relations better than any other industry. The post Sports Public Relations: How to Do Sports PR (w/ Examples) appeared first on Prowly Magazine. Wins and losses are just one part of sports.

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Sports Examples Publicity How To 211

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

Prowly

NOVEMBER 8, 2023

As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine.

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Ethics Agency How To Industry 104

5W PR

MAY 22, 2023

The health industry is alive, vital, and constantly changing. The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Reviews from Customers Positive customer reviews can greatly enhance the credibility of businesses in the health and wellness industry.

Industry 88

Industry Reputation Education Training 88

PR for Anyone

JANUARY 20, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This week, I want to give you some tips on how to give a great media interview. The post How to Give a Great Media Interview appeared first on Christina Daves. It’s going to be someone, so let’s have it be you and not your competitor. Transcript.

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Interviews How To Media Television 130

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. The post How to select a long-term PR technology partner appeared first on Onclusive. Customer support can be a game-changer.

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Technology Comparison How To Software 195