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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. More thought leadership opportunities. Trade allow more in-depth storytelling.

B2B 319
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. With the potential to revolutionize industries from gaming to healthcare, XR technology carries huge promise.

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Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles.

Crisis 464
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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

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10 Networking Events for PR Professionals

5W PR

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

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Some Thoughts on Trust

Scott Public Relations

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104
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Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. The company has invested not only in the idea but in a process and leadership to actually execute on the program. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.