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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends. This information is crucial for crafting messages that resonate.

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The ESG Playbook for Achieving Profit and Purpose

Stern + Associates

Named “one of the most influential people in ESG investing” by Barron’s , he distills years of research into an accessible and readable handbook for fusing business success with positive social impact. First, the book breaks down trends that have brought together the aims of business and the goals of society in new ways.

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AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Sensing a trend here? Communication behaviors have changed.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

If applicable, a statement that the information concerning mine safety violations or other regulatory matters required by Section 1503(a) of the Dodd-Frank Act and Item 104 of Regulation S-K (which are discussed in more detail in section of this handbook entitled “The Dodd-Frank Act”) is included in an exhibit to the Form 10-K .

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A Social Media Policy Can Prevent Online #Fails

David PR Group

Most companies have an employment agreement or handbook which offers guidance on employee conduct. A social media policy should include a reminder that the guidelines in the employee handbook apply not only to traditional offline activities but online conduct as well. Offline rules apply to online activities. Define social media.

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An experiment of work/life harmony as a #SMprof

Karen Freberg

This is especially difficult when you add in the category of professors who teach social media, and are expected to be experts in research, teaching, and consulting in the industry on the latest and greatest trends. Working on a handbook, several research projects, and speaking to classes who are using both of my books has been a lot of fun.

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5 New Instagram Features You Need To Know About

Cision

In a page out of Twitter’s handbook , Instagram completely changed its API rules. If you use any third-party tools to manage Instagram (I got notes from IFTTT ), you probably got a message about the change to Instagram’s API.