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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.

Marketing 239
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter. Alternatively, contact her by email.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter. Alternatively, contact her by email.

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Connect with Angela Barter via LinkedIn or Twitter. Alternatively, contact her by email.

Ethics 40
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Winning better relations with the community

PR Conversations

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. contributions to local charities. publicity and advertising. requests for speakers.

article thumbnail

Winning better relations with the community

PR Conversations

It is relevant to mention The Wise Men and the connections between those writing in Your Public Relations as both can be considered in relation to the occupation, and its influence on society, at least from a US perspective, in the 20th century. contributions to local charities. publicity and advertising. requests for speakers.

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Fire The Client (Or, The Kiss-Off On My List)

Bad Pitch Blog

While getting rid of business is not in the handbook on How to Make Money During Tough Times , calling up your worst client and saying, “Go,” might just be the best thing that has ever happened to you.?? Ask the local divorce lawyer: Without trust, there IS no relationship. ?? Or writing it??? And you can''t fix this.

Handbook 102