10 guidelines for launching a global PR strategy

PR Daily

Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents. Newsworthiness, narratives and effective storytelling vary from place to place. Expanding your business to foreign countries can be daunting for any entrepreneur.

A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. To remain the foundational basis on which communications measurement takes place, the principles needed to evolve. Setting goals is an absolute prerequisite to communications planning, measurement and evaluation. Measurement and evaluation should identify outputs, outcomes and potential impact.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together. Branding Content Marketing Crisis Communications External Communications Marketing Measurement Media Relations PR Industry Storytelling Visual & Video Communications

Is it time to refresh the Barcelona Principles?

PR Daily

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. Measurement has never been more important for PR practitioners. Yet PR pros have been debating the finer points of how to measure their campaigns for over a decade, the foundational text for many being the Barcelona Principles. The idea, he says, was to stop measuring inputs and start looking at outputs. “It’s

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. Media Measurement and Monitoring News/Trends. Facebook Reports More Measurement Glitches by Garett Sloane on Ad Age. Why is Measuring What We Do Still a Challenge?

3 keys to simple, succinct and clear communication

PR Daily

How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Keep these guidelines in mind: Keep paragraphs under five lines. Crisis Communications PR Industry Storytelling Writing & Editing

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. In August, the fast-food chain’s corporate head announced new restaurant training to “support a professional safe and respectful workplace,” but it appears that at least some franchises are struggling to implement the guidelines.

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3 ways the WHO can fix its PR crisis

PR Daily

This was perhaps a miscalculation, as many celebrities who endorsed the messages were often caught behaving in ways contrary to the guidelines. COVID-19 Crisis Communications Health Care Media Relations PR Industry Storytelling

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9 tips to protect your reputation during COVID-19

PR Daily

Reassure your customers that your business is making every effort to follow guidelines from trusted sources like the Centers for Disease Control and Prevention , as well as federal, state and local governments to ensure the well-being of all customers and employees. Our general and cosmetic dental practice is currently closed because of state and federal guidelines. Questions could include: What precautionary measures has your business taken to protect customers and employees?

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ? RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. In addition, one survey participant will be randomly selected to win a complimentary ticket to PR Daily’s Media Relations & Measurement Virtual Conference.

5 essentials for finding and partnering with a worthy influencer

PR Daily

Check that influencers adhere to FTC guidelines when you evaluate their content. FTC compliance is also a good measure of influencers’ professionalism. Content Marketing Executive Communication Marketing Media Relations PR Industry Social Media Storytelling Visual & Video CommunicationsIdentifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

These efforts, combined with cutting the parade’s participants by 75%, will help it maintain CDC guidelines during COVID-19. MEASURED THOUGHTS. Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.

Companies weigh in on wearing masks

PR Daily

Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Brian Kemp just suspended local ordinances that required mask use, sparking fierce criticism from local authorities who have passed such measures. COVID-19 Crisis Communications Employee Engagement Leadership Communications PR Industry Social Media Storytelling The Workplace

Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. As states and communities begin to open again, local news media is just beginning to tell the stories of small businesses concerned about liability guidelines to protect themselves as employees and consumers express anxiety about safely re-engaging in their normal daily activities,” Bonjean says.

What Goes in a Social Media Promotion Plan?

ReimaginePR

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. These are your guidelines to let you know if you’ve hit the mark. Blog Social Media Advertising Content Marketing Humour in storytelling Reimagine PR social media social media marketing social media promotion Storytelling TechniquesI have a fun idea.

4 rules Grubhub follows to drive social media success

PR Daily

Repurposing your storytelling efforts also offers you additional content that you can then share with other departments, such as your co-workers in employee communications or advertising. Keep in mind platform differences when you measure your efforts. Employ your brand voice and follow social media guidelines, but don’t stick to a script. “No Marketing Media Relations Social Media Storytelling Grubhub

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We MEASURED THOUGHTS. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. The social media platform announced measures that will enable brand managers to select where their ads appear before they go live and increase transparency on where their content resides.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

MEASURED THOUGHTS . Have your storytelling efforts shifted during COVID-19 and as your organization responds to the nationwide movement for racial equality and inclusion? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

PR Daily

If local guidelines allow and it’s safe to do so, in-person sales may also be available in certain areas. MEASURED THOUGHTS . Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Don’t forget to brush up on YouTube’s “Community Guidelines” as well. MEASURED THOUGHTS. Brand Journalism COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations Nonprofit Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

anticipate potential risks and scenarios, and establish clear guidelines for social media. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees. COVID-19 Crisis Comms Roundup Crisis Communications Employee Engagement Executive Communication Internal Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? MEASURED THOUGHTS. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Branding Crisis Communications Executive Communication Marketing Media Relations Morning Scoop PR Industry Storytelling The Workplace Writing & Editing

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. Register here to learn about data-informed storytelling from Kaye as well as speakers from AdCouncil, Twitter, AMEC, Forbes, CHG Healthcare, Southwest Airlines, Twitter and more. MEASURED THOUGHTS. It might seem like a risky marketing move, but fun designs could increase adoption of CDC guidelines and help organizations with CSR efforts.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS. You can also learn more about these findings during PR Daily’s Media Relations & Measurement Virtual Conference , May 14-15.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

However, setting guidelines can be tricky, especially in these polarized times. Use specific guidance from the NLRB and other government organizations to create your employee guidelines and consult a lawyer about what you can and can’t prohibit in the workplace. MEASURED THOUGHTS. Also: Salesforce educates consumers about its brand mission, Taco Bell makes waves with vegetarian offering, report shows hiring women leads to bigger returns, and more.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

MEASURED THOUGHTS. Like other cruise lines, we have long had some basic clothing guidelines in place, and our guests respect them and understand we are a family-focused business.”. Measures to increase inclusivity can include making social media content more accessible for those with hearing or sight limitations, finding ways to welcome and involve employees of all backgrounds, and limiting ways that your products and services might be featured negatively.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

WHO’s Twitter timeline is also full of retweetable images and videos that carry guidelines and information to further fight the spread of COVID-19. MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations Nonprofit Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Why the PESO model includes ‘paid’

PR Daily

Moreover, when we apply dollars, we open up new metrics to measure those campaigns, thereby ensuring our client can see the ROI on our work.”. They just need to use compelling storytelling techniques to do it.”. Wallace asserts that consumers can be relied on to know a marketing message when they see one—as long as certain guidelines are followed. “I Content Marketing Marketing Measurement Media Relations PR Industry Storytelling Writing & Editing

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

MEASURED THOUGHTS. Also, consider what apps and platforms, including TikTok, mean for your employees, and include any necessary guidelines or warnings in your organization’s social media policy. Crisis Communications External Communications Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

MEASURED THOUGHTS. The New York Stock Exchange’s head of social media, Matthew Kobach, shared the following guideline for outstanding tweets, following a conversation with “The Writing Guy” David Perell : Cheatsheet for writing better tweets: • One idea per tweet • Write for clarity first • Write for wit second • Delete superfluous words • Use analogies when possible • Bad formatting can ruin a great tweet.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

MEASURED THOUGHTS. Why you should care: Though the chain’s decisions might seem identical on the surface, Starbucks has been applauded for its crisis response from the beginning, shutting stores and focusing on employee health as it tries to serve consumers and follow health authorities’ guidelines. Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. MEASURED THOUGHTS. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. MEASURED THOUGHTS.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. MEASURED THOUGHTS. Ford and McDonald’s have partnered to announce a new sustainability measure: The fast-food chain’s coffee chaff will be used to form a composite that can be used in making auto parts, such as headlamp housings.

Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

PR Daily

The Verge reported : “Like anyone else, politicians on Twitch must adhere to our Terms of Service and Community Guidelines. After updating our guidelines to better address supremacist content, we saw a 5x spike in video removals and have terminated over 25,000 channels for violating our hate speech policies,” a YouTube spokesperson said in a statement to CNN Business. MEASURED THOUGHTS.

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

MEASURED THOUGHTS. Along with its $1 million donation to the Equal Justice Initiative and Center for Policing Equity, the ride-hailing company commited to “hold everyone who uses Uber” accountable to their community guidelines, which don’t tolerate racism, discrimination or harassment. Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

MEASURED THOUGHTS. Make sure guidelines are carefully explained to your workforce and stakeholders, and consider when and how your organization will summon police to resolve issues. Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Media Relations PR Industry Research Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

7 ways the revised Barcelona Principles can fix PR’s past mistakes

PR Daily

In 2010, roughly 140 PR practitioners from more than 40 countries gathered in Catalonia, Spain for a meeting hosted by the International Association for Measurement and Evaluation of Communication—the world’s largest trade body representing communications research, measurement and insights. These new voluntary guidelines were to be used for measuring and evaluating communications and PR campaigns. Goal setting and measurement are fundamental.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

MEASURED THOUGHTS. The social media platform is continuing to crack down on COVID-19 content to stop the spread of misinformation, and it warned content creators that more videos might be pulled as its automated systems could flag content that doesn’t end up violating the platform’s community guidelines. A good #communications strategy is short, measured bursts of more frequent engagement.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

As with all products, our disinfectant and hygiene products should only be used as intended and in line with usage guidelines. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.