ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Policies and guidelines must allow for discretion and autonomy during crisis. And change requires a response. There are few standards in crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

Stuart Bruce

MAY 29, 2016

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. ” So that’s cleared that up.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Source: PR Measurement ). SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. We are living a truly global cosmopolitan culture when it comes to PR.

Local 95

Local Crisis Management Internal International 95

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

They have politicized the simple safety measure of wearing a face covering while denying ambivalence about masks. The key message point adopted by the administration over the weekend – that we should “live our lives” and not fear the virus – comes in direct and stunning contradiction to national guidelines.

Government 310

Government Crisis Guidelines Report 310

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines.

Marketing 59

Marketing Content Marketing Storytelling B2B 59