The Top PR Challenges and Tips for Overcoming Them
Sword and the Script
JULY 14, 2020
ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%). If you don’t have a system for measurement , create one that captures effort, engagement and outcomes.