The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%). If you don’t have a system for measurement , create one that captures effort, engagement and outcomes.

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Report: Only 10% have extensive plans for a return to work

PR Daily

There is also a positive score for most leaders on this crisis, with 90% saying their leadership team has handled the COVID-19 crisis effectively. Safety guidelines (84%), COVID-19 updates (79%) and new organizational procedures/policies are the top three topics shared with employees, according to the survey. For more insights on managing through the current crisis, join Ragan’s Crisis Leadership Board.

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Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. In order to financially support our in-shop employees, and based on SBA guidelines (1/3).

8 rules for better communications during COVID-19

PR Daily

Here are some important guidelines to avoid tone deaf gaffes. PR is a fast-paced business, but pros must be more measured, sensitive and mindful than ever while doing what they do. Explore educational and thought leadership content. What are some of your observations or guidelines for communicators during this crisis? The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders.

How workplaces will be transformed in the wake of COVID-19

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. Sargent: The current CDC guidelines focus on cleanliness, physical distancing, wearing personal protective equipment and reducing touch points. Review FFE standards, kit-of-parts and design guidelines for durability, cleanability and lifecycle cost.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ? RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Companies weigh in on wearing masks

PR Daily

Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Brian Kemp just suspended local ordinances that required mask use, sparking fierce criticism from local authorities who have passed such measures. What does leadership look like?

Bringing Employees Back to Work Safely


Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. The CDC also has guidelines that you can follow. Thought Leadership coronavirus COVID-19 workplace anxiety

From the experts: Advice on video creation during COVID-19

PR Daily

Consumers want to hear what companies are doing in times of crises to help their communities [and] keep their employees safe, and what measures are being put in place to weather the storm,” says Blue Sky Agency Executive Creative Director Mariana Costa. “A The experts have a few more guidelines for video makers and other communicators during this crisis. COVID-19 Executive Communication Leadership Communications PR Industry Visual & Video Communications

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Navigating authenticity and openness in the face of racial injustice

PR Daily

RELATED: Deliver powerful leadership messaging in a digital landscape ]. To which he says “Yes, it should.” [ Editor’s note: Ragan and PR Daily adhere to Associated Press style guidelines, so we lowercase “black” in such instances. ]. The ability to commit to this issue might well be measured in a brand managers’ persistence. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Industry Social Media The Workplace

Remote lawmaking changes the game for public affairs pros

PR Daily

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets. As states and communities begin to open again, local news media is just beginning to tell the stories of small businesses concerned about liability guidelines to protect themselves as employees and consumers express anxiety about safely re-engaging in their normal daily activities,” Bonjean says.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Don’t forget to brush up on YouTube’s “Community Guidelines” as well. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

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If local guidelines allow and it’s safe to do so, in-person sales may also be available in certain areas. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

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anticipate potential risks and scenarios, and establish clear guidelines for social media. The coffee chain is working toward reopening 90% of stores by June 1, but the measures aren’t enough for some employees. ” For more insights, join Ragan’s Crisis Leadership Board. Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

You can also glean the latest insights at PR Daily’s Media Relations and Measurement Virtual Conference , May 14-15. MEASURED THOUGHTS. In an article titled, “ The essence of resilient leadership: Business recovery from COVID-19 ,” Deloitte outlines several ways that communicators’ mindsets must shift as organizations turn from crisis response to messages of recovery in our “new normal”: Image courtesy of Deloitte. CRISIS LEADERSHIP BOARD.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We MEASURED THOUGHTS. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. The social media platform announced measures that will enable brand managers to select where their ads appear before they go live and increase transparency on where their content resides.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. This is a moment where people first and foremost are looking to an example of leadership that has proved itself over an extended period of time — and Bob personifies that.”. Iger’s leadership comes as Disney World plans to furlough roughly 43,000 employees starting on April 19.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

However, setting guidelines can be tricky, especially in these polarized times. Use specific guidance from the NLRB and other government organizations to create your employee guidelines and consult a lawyer about what you can and can’t prohibit in the workplace. MEASURED THOUGHTS. Related reading: 3 crisis lessons from USA Gymnastics’ leadership struggle. Amid multiple crises, a California utility overhauls its leadership team.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS. You can also learn more about these findings during PR Daily’s Media Relations & Measurement Virtual Conference , May 14-15. CRISIS LEADERSHIP BOARD.

The Price Of Losing Credibility

ImPRessions - Crenshaw Communications

They have politicized the simple safety measure of wearing a face covering while denying ambivalence about masks. Crenshaw Communications ImPRessions leadership reputation COVID-19 communications PR White House

Gone in 60 Seconds: Why It’s Important to Keep News Releases Short


Writers measure copy in words, inches or pages. Therefore, instead of using writer-centric measures, think like your reader and calculate in terms of time, suggests Roy Peter Clark, vice president and senior scholar at The Poynter Institute and author of the book “Writing Tools.”. Despite these guidelines, PR pros continue to send reporters elaborate pieces of content. Thought Leadership Career Development journalists news releases press releaseTick tock.

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. So either he hired a writer who has such as laissez faire attitude to the truth they just made it all up, or Simpson has already been doing this type of work in breach of BBC guidelines.

Transparency and accountability in digital advertising: can P&G make it happen?

Media Bullseye

Chief Brand Officer Marc Pritchard made that statement at an Interactive Advertising Bureau (IAB) leadership meeting, and then elaborated on what P&G will require from its paid media and advertising partners and agencies. Any marketer, communicator, advertiser, or PR person who has dealt with measuring and reporting on social platform metrics likely understands one of P&G’s major frustrations: the varying standards for each channel.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

The effort is a creative way to offer consumers a family-friendly activity while still adhering to COVID-19 guidelines, and can serve to boost the brand’s reputation as well as earn it kudos and headlines. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

WHO’s Twitter timeline is also full of retweetable images and videos that carry guidelines and information to further fight the spread of COVID-19. MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication External Communications Leadership Communications Marketing Media Relations Nonprofit Communications PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Die! AVEs! Die! Die! Die!

Stuart Bruce

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). However, the biggest problem in explaining to bosses/clients why they shouldn’t use AVEs was a lack of leadership from professional and trade associations. CIPR measurement group.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

MEASURED THOUGHTS. Why you should care: Though the chain’s decisions might seem identical on the surface, Starbucks has been applauded for its crisis response from the beginning, shutting stores and focusing on employee health as it tries to serve consumers and follow health authorities’ guidelines. Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

One’s adaptability is a measure of how effective that reaction is. Policies and guidelines must allow for discretion and autonomy during crisis. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought Editor’s note: This is a guest post by Louis Hayes, a police officer in the Metropolitan Chicago area. It’s an important piece that discusses a topic that is often seen as controversial.

Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

PR Daily

The Verge reported : “Like anyone else, politicians on Twitch must adhere to our Terms of Service and Community Guidelines. After updating our guidelines to better address supremacist content, we saw a 5x spike in video removals and have terminated over 25,000 channels for violating our hate speech policies,” a YouTube spokesperson said in a statement to CNN Business. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Through UberEats, the company is promoting black-owned restaurants and removing the delivery fees, and Uber also announced it tied senior executives’ pay to “measurable progress on [its] diversity goals”: [link]

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning


Be absolutely certain your campaign embodies the foundations of public relations — goals/objectives, research, strategy, planning and measurement. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. PRSA News Thought Leadership case studies Silver Anvil Awards Silver Anvils

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Make sure guidelines are carefully explained to your workforce and stakeholders, and consider when and how your organization will summon police to resolve issues.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured. Both the practice and business of public relations has grown enormously in recent years.

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5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

The days of leadership announcing new policies with a memo or email are over. The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Platforms like this not only store employee-generated content, but they set goals and measure KPIs. Like any other PR program, an ambitious internal communications program requires strategy, planning, and measurement.

How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. establish thought leadership. Guidelines for Submitting. Guidelines for author bios. Provide any other guidelines the contributor might need to know.

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

PR Daily

As with all products, our disinfectant and hygiene products should only be used as intended and in line with usage guidelines. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Meet PR’s New Best Friend: Data


In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Thought Leadership Advertising Value Equivalency AMEC Barcelona Principles 2.0

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

MEASURED THOUGHTS. The social media platform is continuing to crack down on COVID-19 content to stop the spread of misinformation, and it warned content creators that more videos might be pulled as its automated systems could flag content that doesn’t end up violating the platform’s community guidelines. A good #communications strategy is short, measured bursts of more frequent engagement.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is more important than ever.

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