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2015 State of the News Media Report

The Proactive Report

Many news outlets are still struggling financially. Newspaper ad revenue declined another 4% year over year, to $19.9 Television is doing better financially. Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth.

Report 100
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 162
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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. To mitigate the challenges, we start by looking at trends in media coverage of international announcements.

Internal 147
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How Much Does a Typical Press Release Cost?

PR Fuel

If you are looking to share something that requires public disclosure in a time-tested manner, especially from the financial or investment industry, then press releases are still a sure bet for that. It used to be that there were only a few newspapers that the press release would be distributed to.

Radio 60
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133
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3 Ways to Reach Campus Media with Content They Care About

Beyond PR

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

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