Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. The PR team should look at the research (SEO/SEM analysis, search trends, competitive landscape, financial analyst reports, consumer/prospect behavior and other data) to create a targeted program that will meet the business objectives. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6% to $109 million.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

SEPTEMBER 10, 2020

Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society.

Agency 122

Agency Creativity Marketing Government 122

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Long-established reputations were at risk from online activism (commonly termed clicktivism) and technological advancements. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.”

Local 98

Local Community Ethics Education 98

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 93

Policies Energy Government Crisis 93

Victorious PR

APRIL 4, 2023

They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently. What Makes a Good PR Firm for Crypto? Results-driven Ultimately, the goal of PR is to help clients achieve their business objectives.

Agency 52

Agency Storytelling Financial Groups 52

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 104

Survey Ethics Leadership Financial 104

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 68

Marketing eBook Case Study Measurement 68

Stephen Waddington

DECEMBER 17, 2018

Financial growth creates opportunity for promotion, new talent and investment in other agency priorities. Key performance indicators (KPIs) – there are four potential financial KPIs for an agency: grow profit, revenue, invest in a new service or market, or modernise. It’ll pay dividends in performance and loyalty.

Agency 114

Agency Marketing Energy Financial 114

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Get senior leadership involved in their thoughts on your industry. Measure your success.

Marketing 60

Marketing eBook Case Study Measurement 60

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Since the conception of SocialLIVE, our network of followers clients and “fans” has expanded and we regularly and consistently measure who we are reaching and the rate of engagement on our videos. Their likes and dislikes, interests and the kind of content that motivates them to engage.

Video 283

Video Facebook Social Media Creativity 283

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. Aria Finger / Tuesday, Oct. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

NOVEMBER 16, 2016

Mobile technology is transforming how businesses communicate. This plan brings vision, intention and qualitative and quantitative measures to track our progress. Millennials have surpassed baby boomers as the largest segment in the workforce. Diversity remains a challenge and a top priority. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Big Data 60

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Cision

OCTOBER 27, 2016

How are you measuring your programs? Earned media measurement means having a 360-degree view of your communications and proving value across every stage of the customer journey – from exploration and engagement to adoption and advocacy. Demonstrate your value through thought leadership and engaging multimedia content.

Marketing 120

Marketing Financial Strategy Analytics 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Their value and success will be measured by outcomes, not outputs.”. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. You only know that by measuring and analyzing performance, then iterating your approach. It has gotten easier due to the proliferation of marketing technology and the availability of data.

Marketing 69

Marketing Measurement Analysis Data 69

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. This was buoyed by the rise of “legal operations” and was enabled through process reengineering and technology for improving collaboration, service delivery (including alternatives) and legal spend analytics.

Creativity 76

Creativity Study Survey Advertising 76

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? So how best to understand the impact of your efforts and measure success?

How To 85

How To System Measurement Data 85

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 2) Communicating the financial impact of marketing to the C-Suite. 36% said leadership appetite for making investments when a return is not immediately obvious. click image for higher resolution ).

Study 113

Study Survey Infographics B2B 113

Beyond PR

OCTOBER 25, 2017

We’re enabling you to finally deliver proof of financial impact and earned media ROI. We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback. Edelboim has over 15 years of experience at the intersection of media and technology.

Communications 73

Communications Analytics Analysis Data 73