PR for Anyone
SEPTEMBER 9, 2021
Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. This instantly caused home prices to rise in the area.
Victorious PR
AUGUST 2, 2022
Use stories as a place to showcase your media wins in real time — as soon as you hear about them. Also, film temporary stories of yourself or your team talking about how excited you or they are to be in Entrepreneur or Forbes magazine! These ‘official win’ posts should be saved to your press highlight — more on that later.
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ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. A lot, actually.
ReimaginePR
SEPTEMBER 19, 2015
The same principle applies in film. As marketers, we have to think like script writers, musicians and even real estate agents. You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.
PR 20/20
OCTOBER 4, 2018
Imagine if you could immerse your viewers in a video that makes them feel like they were actually there when you filmed it. Tours (ex: facility, office, real estate walkthrough). Be sure you (or the videographer / agency you’re working with) have the correct credentials to capture this type of video. 360 Degrees. Timelapses.
Contently - Strategy
OCTOBER 4, 2018
Hanks has enjoyed an illustrious film career precisely because he is not a character actor. He makes small adjustments to his beloved persona depending on the film in which he’s appearing, but at the core, he’s still recognizable. Yes, Tom Hanks—and not just because of his calming presence.
Beyond PR
MARCH 7, 2016
The Wall Street Journal: Chris Kirkham ( @c_kirkham ) has joined @WSJ as a reporter covering real estate and home builders. The Village Voice: Bilge Ebiri ( @BilgeEbiri ) has been named a film critic at @villagevoice. He previously held the same position at Vulture as well as New York Magazine where he worked for fifteen years.
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