Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . The post Go Viral in 2020 with Real-Time Media Monitoring appeared first on Critical Mention - Media Monitoring.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

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Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” That’s why my following is valuable to the television station.

Starbucks uses ‘Game of Thrones’ gaffe to lift its brand

PR Daily

One reporter said the mistake’s virality was fueled by viewers’ disappointment of the HBO show’s current season. The virality spread past Twitter, too. We’re saying this is a Super Bowl-sized television series.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Facebook. 2017 also brought a reckoning of sorts for Facebook.

Mattress store closes ‘indefinitely’ after backlash over 9/11 commercial

PR Daily

CNBC reported : [The company’s] ad was quickly removed after furious viewers responded to it—but not before it went viral. The ad was ripped as being in poor taste, and furious social media users buried Miracle Mattress' Facebook page in negative comments.

A personal branding no-no: How one exec’s ‘PR skills’ landed him in jail

PR Daily

In boasting that his tweet had gone viral, Doyle retweeted users’ responses and made himself available to press inquiries and interviews: For all Television requests - please contact the beautiful Kimberley at Sky News - https://t.co/UiyC5j5sQp.

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3 keys to reaching black millennials

PR Daily

This is often far less expensive than traditional print and television advertising. mainstream in profound and far-reaching ways when it comes to social media usage, television programming diversification, sports viewing, technology adoption and social activism.

6 ways live videos link TV to social media

PR Daily

Shortly after posting the video hilarity—and virality—ensued. The video has racked in more than 150 million views and set off an unprecedented rollercoaster of TV opportunities, potential brand deals for Payne and a visit to Facebook’s headquarters.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news.

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Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). Maybe your entire Facebook-feed, to you, is just one big story altogether?

Communicators rush to combat ‘TidePodChallenge’ phenomenon

PR Daily

Television hosts Jimmy Kimmel and Trevor Noah have poked fun at the viral phenomenon: @Dominos Pizza takes #TidePodChallenge to a new level… pic.twitter.com/hIDO22yBlP. What started out as an online joke is sending many communicators and social media platforms scrambling.

How to Pitch Social Influencers

Cision

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Viral content occurs when the right content is shared at the right time by the right people. It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea.

We Love Long Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). Maybe your entire Facebook-feed, to you, is just one big story altogether?

Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). Maybe your entire Facebook-feed, to you, is just one big story altogether?

Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). Maybe your entire Facebook-feed, to you, is just one big story altogether?

Tell Longer Stories

Doctor Spin

I don’t watch Netflix for their assortment of movies, I rather binge on their television shows (albeit that “television” sounds a bit antiquated). Maybe your entire Facebook-feed, to you, is just one big story altogether?

Viacom and Hulu pull ‘Roseanne’ reruns [Updated]

PR Daily

While we believe viewers have always distinguished the personal behavior of the actress Roseanne Barr from the television character Roseanne Conner, we are disgusted by Barr’s comments this week,” read Laff’s official statement.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. The idea of Facebook coming in as an editor or arbiter of news is not what people want.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook. Yet it was shocking and quite frankly outrageous, that you still went on national television, again propagating this misinformation.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board.

44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques.

Content Marketing Is So Last Year

Flatiron Communications

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. KIMOJI’S APP LAUNCHES TOMORROW!!!