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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

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How to use Twitter Audience Insights for Marketing

Shift Communications

You also get mobile data such as wireless carrier and device types. Finally, the most savvy, data-driven marketers and communicators will compare their Twitter Audience Insights with their Facebook Audience Insights. You get lifestyle information such as interests and TV genres (thanks to Twitter’s TV integration).

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The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). He does social media management for KimberMedia and teaches for @bgckids. XOOMing in. He also blogs.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Make a video and hawk it to the Facebook accounts of all your friends and family. In the event that they don’t reach their goal, none of the donors’ credit cards are charged. Now, until about a year ago, Kickstarter was the domain of garage bands and starving artists. Need $5,000 to get into a recording studio?

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. If you use Seesmic , you can also save items from your Twitter and Facebook streams. Plus, you’ll have an answer for when someone asks you, “Just how much time DO you spend on Twitter?&#

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

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Traveler Expectations for In-Flight Technology

Cision

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015. million people traveling daily.

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